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Color in Advertising
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date (oldest first)
1
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
2
Mini-film
advertising
and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
3
Skin color shades in
advertising
to ethnic audiences: the case of African Americans
Watson, Stevie
;
Thornton, Corliss G.
;
Engelland, Brian T.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 185-201
Persistent link: https://www.econbiz.de/10008650939
Saved in:
4
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
Saved in:
5
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
6
"Hate at First Sight" : evidence of consumer discrimination against African-Americans in the US
Laouénan, Morgane
- In:
Labour economics : official journal of the European …
46
(
2017
),
pp. 94-109
Persistent link: https://www.econbiz.de/10011951553
Saved in:
7
Different service, same experience : documenting the subtlety of modern racial discrimination in U.S. restaurants
Brewster, Zachary W.
;
Brauer, Jonathan R.
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 190-202
Persistent link: https://www.econbiz.de/10011730769
Saved in:
8
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
9
Targeted marketing and African American millennial consumers
Meyers, Yuvay Jeanine
;
Morgan, Allison Janeice
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009730829
Saved in:
10
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
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