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USA
Theorie
73
Theory
73
Consumer behaviour
36
Salespeople
36
Verkaufspersonal
36
Konsumentenverhalten
35
Marktforschung
26
Market research
25
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21
Multivariate Analyse
20
Cluster analysis
19
Selling
19
Verkauf
19
Market segmentation
17
Marktsegmentierung
17
Bayesian inference
16
Beziehungsmarketing
16
Clusteranalyse
16
Relationship marketing
16
Social Sciences
16
Bayes-Statistik
15
Estimation theory
15
Schätztheorie
15
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12
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12
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12
Marketingmanagement
12
Competitive strategy
11
Marketing
11
Regression analysis
11
Regressionsanalyse
11
B-to-B-Marketing
10
Business-to-business marketing
10
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9
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9
Markenartikel
9
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9
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9
United States
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9
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DeSarbo, Wayne
5
Ahearne, Michael
3
Blanchard, Simon J.
2
Lam, Son K.
2
Wieseke, Jan
2
Alpert, Frank
1
Atalay, A. Selin
1
Dick, Rolf van
1
Ebbes, Peter
1
Gewal, Rajdeep
1
Grewal, Rajdeep
1
Harmancioglu, Nukhet
1
Kraus, Florian
1
Madrigal, Robert
1
Mathieu, John E.
1
Rapp, Adam
1
Rapp, Tammy
1
Saxton, M. Kim
1
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Journal of modelling in management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
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ECONIS (ZBW)
9
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1
Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, Frank
;
Saxton, M. Kim
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10011397064
Saved in:
2
The role of leaders in internal marketing
Wieseke, Jan
;
Ahearne, Michael
;
Lam, Son K.
;
Dick, Rolf van
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 123-145
Persistent link: https://www.econbiz.de/10003820612
Saved in:
3
Managing sales teams in a virtual environment
Rapp, Adam
;
Ahearne, Michael
;
Mathieu, John E.
;
Rapp, Tammy
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 213-224
Persistent link: https://www.econbiz.de/10008664541
Saved in:
4
Toward a contingency framework of interpersonal influence in organizational identification diffusion
Kraus, Florian
;
Ahearne, Michael
;
Lam, Son K.
;
Wieseke, Jan
- In:
Organizational behavior and human decision processes : …
118
(
2012
)
2
,
pp. 162-178
Persistent link: https://www.econbiz.de/10009568854
Saved in:
5
Modeling strategic group dynamics : a hidden Markov approach
Ebbes, Peter
;
Gewal, Rajdeep
;
DeSarbo, Wayne
- In:
Quantitative marketing and economics : QME
8
(
2010
)
2
,
pp. 241-274
Persistent link: https://www.econbiz.de/10003977379
Saved in:
6
Hybrid strategic groups
DeSarbo, Wayne
;
Grewal, Rajdeep
- In:
Strategic management journal
29
(
2008
)
3
,
pp. 293-317
Persistent link: https://www.econbiz.de/10003686380
Saved in:
7
Exploring intra-industry competitive heterogeneity : the identification of latent competitive groups
DeSarbo, Wayne
;
Wang, Qiong
;
Blanchard, Simon J.
- In:
Journal of modelling in management
5
(
2010
)
2
,
pp. 94-123
Persistent link: https://www.econbiz.de/10008654284
Saved in:
8
Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008989560
Saved in:
9
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
Saved in:
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