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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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Celebrity chef adoption and implementation of social media, particularly pinterest : a diffusion of innovations approach
Clarke, Theresa B.; Murphy, Jamie; Adler, Jami - In: International journal of hospitality management 57 (2016), pp. 84-92
Persistent link: https://www.econbiz.de/10011581274
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Employee blogs : protected speech or grounds for discharge
La Roche, Claire R.; Dardick, Glenn S.; Flanigan, Mary A. - In: Journal of business & economics research 6 (2008) 2, pp. 9-14
Persistent link: https://www.econbiz.de/10003764087
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The PhoCusWright consumer technology survey second edition
Schetzina, Cathy - In: Trends and issues in global tourism (2009), pp. 113-133
Persistent link: https://www.econbiz.de/10003812667
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Understanding Web 2.0's influences on public e-services : a protection motivation perspective
Cromer, Cory - In: Innovation: organization & management : IOM 12 (2010) 2, pp. 192-205
Persistent link: https://www.econbiz.de/10008688691
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The media use of American youngsters in the age of narcissism : surviving in a 24/7 media shock and awe - distracted by everything
Malikhao, Patchanee; Servaes, Jan - In: Telematics and informatics : an interdisciplinary … 28 (2011) 2, pp. 66-76
Persistent link: https://www.econbiz.de/10008808105
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Bloggers' motivations and behaviors : a model
Huang, Chun-Yao; Shen, Yong-Zheng; Lin, Hong-Xiang; … - In: Journal of advertising research 47 (2007) 4, pp. 472-484
Persistent link: https://www.econbiz.de/10003614118
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The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes
Hung, Kineta H.; Li, Stella Yiyan - In: Journal of advertising research 47 (2007) 4, pp. 485-495
Persistent link: https://www.econbiz.de/10003614532
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More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups
Mason, Peyton R.; Davis, Boyd H. - In: Journal of advertising research 47 (2007) 4, pp. 496-506
Persistent link: https://www.econbiz.de/10003614536