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Computer-mediated communication across cultures : international interactions in online environments
St. Amant, Kirk (contributor); Kelsey, Sigrid (contributor) - 2012
perspective for international online communication environments / Bolanle A. Olaniran, Natasha Rodriguez and Indi M. Williams -- 5 …: contributions from the field of intercultural communication / Marc Hermeking -- 7. Communicating in the age of Web 2.0: social … / Andrew Mara and Miriam Mara -- 13. Studying online communication features on international and cross-cultural web pages using …
Persistent link: https://www.econbiz.de/10011727146
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Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate - In: Journal of advertising research 47 (2007) 4, pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
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The social business imperative : adapting your business model to the always-connected customer
Shih, Clara - 2016
Persistent link: https://www.econbiz.de/10011474309
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Digital analytics for marketing
Sponder, Marshall; Khan, Gohar F. - 2018
Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party...
Persistent link: https://www.econbiz.de/10011712008
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Facebook-Marketing
Palme, Inga - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011326336
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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave
Amos, James; Emerson, B. J. - 2013
Persistent link: https://www.econbiz.de/10009673518
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Branded! : How retailers engage consumers with social media and mobility
Brennan, Bernie; Schafer, Lori - 2010
retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social …
Persistent link: https://www.econbiz.de/10008700030
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Insight generation with marketing research online communities (MROCs)
Baldus, Brian J. - In: Journal of internet commerce 14 (2015) 4, pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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Engaging students via social media : is it worth the effort?
Mostafa, Rania B. - In: Journal of marketing education : JME 37 (2015) 3, pp. 144-159
Persistent link: https://www.econbiz.de/10011410645