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Projective techniques in US marketing and management research : the influence of The Achievement Motive
Soley, Lawrence C. - In: Qualitative market research : an international journal 13 (2010) 4, pp. 334-353
Persistent link: https://www.econbiz.de/10008688964
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Mining deeper meaning in consumer decision maps
Mulvey, Michael S.; Kavalam, Beena E. - In: Qualitative market research : an international journal 13 (2010) 4, pp. 372-388
Persistent link: https://www.econbiz.de/10008688956
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Understanding the interaction of motivation and opportunity for tax planning inside US multinationals : a qualitative study
Cooper, Maggie; Nguyen, Quyen T. K. - In: Journal of world business : JWB 54 (2019) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10012118048
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Bridging qualitative and quantitative methods in organizational research : applications of synthetic control methodology in the U.S. automobile industry
Fremeth, Adam R.; Holburn, Guy L. F.; Richter, Brian … - In: Organization science : a journal of the Institute for … 27 (2016) 2, pp. 462-482
Persistent link: https://www.econbiz.de/10011459470
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Why we ignore social networking advertising
Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative market research : an international journal 15 (2012) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10009503730
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu - In: Transformative consumer research for personal and …, (pp. 109-129). 2012
Persistent link: https://www.econbiz.de/10009259662
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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The role of the enterprise architect
Strano, Carolyn; Rehmani, Qamar - In: Information systems and e-business management : ISeB 5 (2007) 4, pp. 379-396
Persistent link: https://www.econbiz.de/10003531018
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500