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USA
Consumer behaviour
83,970
Konsumentenverhalten
81,521
Brand management
17,834
Markenführung
17,421
Theorie
11,761
Theory
11,560
Brand image
11,272
Markenimage
11,160
Relationship marketing
10,121
Beziehungsmarketing
10,081
Social economy
7,053
Sozialwirtschaft
7,029
Markenartikel
6,557
Brand
6,530
Deutschland
6,323
Customer satisfaction
6,157
Reputation
6,098
Social Web
6,096
Social web
6,091
United States
6,050
Kundenzufriedenheit
5,979
Germany
5,898
Online-Handel
5,881
Online retailing
5,869
Online-Marketing
5,471
Internet marketing
5,435
Corporate reputation
5,077
Firmenimage
4,992
Service quality
4,806
Dienstleistungsqualität
4,755
Einzelhandel
4,546
Retail trade
4,491
Werbewirkung
4,257
Advertising effects
4,204
Electronic Commerce
3,999
Experiment
3,918
E-commerce
3,857
Marketingmanagement
3,790
Marketing management
3,770
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735
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Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
14
Jang, Soocheong
13
Lusardi, Annamaria
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Allcott, Hunt
11
Cawley, John H.
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Bronnenberg, Bart J.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Barber, Nelson
9
Hortaçsu, Ali
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Sommer, Martin
9
Souleles, Nicholas S.
9
Yoon, Sukki
9
Bruwer, Johan
8
Burton, Scot
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Goldfarb, Avi
8
Hawkins, Del I.
8
Hurst, Erik
8
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National Bureau of Economic Research
62
American Marketing Association
8
Friedrich-Schiller-Universität Jena
5
USA / Bureau of Foreign and Domestic Commerce
4
American Home Economics Association
2
Edward Elgar Publishing
2
Federal Reserve Bank of New York
2
IGI Global
2
INSEAD
2
Information Resources Management Association
2
Michigan State University / Institute of Public Utilities
2
The Wharton Financial Institutions Center
2
USA / Economic Research Service
2
USA / General Accounting Office
2
Universität Mannheim
2
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Capsule <Minneapolis, Minn.>
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Child Welfare League of America
1
Columbia University / Bureau of Applied Social Research
1
Conference Board
1
Conference on Research in Income and Wealth
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Dipartimento di Scienze Economiche "Marco Fanno", Università degli Studi di Padova
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
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Working paper / National Bureau of Economic Research, Inc.
285
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Journal of business research : JBR
83
Journal of retailing and consumer services
73
Psychology & marketing
71
Journal of fashion marketing and management
61
International journal of hospitality management
60
NBER working paper series
60
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of consumer marketing
42
Journal of advertising research
39
The American economic review
39
The journal of brand management : an international journal
39
International journal of consumer studies
38
Journal of marketing theory and practice
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
Journal of international consumer marketing
35
Academy of Management journal : AMJ
34
American economic journal : a journal of the American Economic Association
33
Journal of advertising : official publication of the American Academy of Advertising
33
Journal of business ethics : JOBE
33
Discussion paper / Centre for Economic Policy Research
32
International journal of sport management and marketing : IJSMM
31
International journal of retail & distribution management
30
The journal of product & brand management
30
Journal of consumer behaviour : an international research review
29
Journal of sport management : the official journal of the North American Society of Sport Management
27
Journal of marketing
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Applied economics
24
Journal of the Academy of Marketing Science
24
The handbook of human services management
23
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
22
Journal of travel and tourism marketing
22
The review of economics and statistics
22
Corporate reputation review : an international journal
21
European journal of marketing : EJM
21
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ECONIS (ZBW)
6,103
USB Cologne (EcoSocSci)
113
EconStor
68
Other ZBW resources
50
OLC EcoSci
13
RePEc
6
USB Cologne (business full texts)
1
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date (oldest first)
1
Branding social and health behavior : an education and research agenda
Evans, W. Douglas
- In:
Psychology of branding
,
(pp. 133-148)
.
2013
Persistent link: https://www.econbiz.de/10009775608
Saved in:
2
Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga
- In:
Corporate reputation review : an international journal
17
(
2014
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
Saved in:
3
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
4
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011561967
Saved in:
5
A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
6
Policy transfer of branding and
reputation
management : motivations, challenges, and opportunities for a small rural municipality
Lockert, Åshild Skjegstad
;
Bjørnå, Hilde
;
Krane, …
- In:
Public performance & management review
43
(
2020
)
2
,
pp. 461-482
Persistent link: https://www.econbiz.de/10012206190
Saved in:
7
The level of sustainability assurance : the effects of brand
reputation
and industry specialisation of assurance providers
Martínez-Ferrero, Jennifer
;
García-Sánchez, Isabel-María
- In:
Journal of business ethics : JOBE
150
(
2018
)
4
,
pp. 971-990
Persistent link: https://www.econbiz.de/10011877994
Saved in:
8
When nobody knows your name : country-of-origin as a reputational signal for online businesses
Reuber, A. Rebecca
;
Fischer, Eileen
- In:
Corporate reputation review : an international journal
14
(
2011/12
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009162079
Saved in:
9
Charity brand personality: can smaller charitable organizations leverage their brand's personality to influence giving
Stebbins, Elizabeth
;
Hartman, Rosanne L.
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010388218
Saved in:
10
Improving media campaigns promotion physical activity : the underutilized role of gender
Graham, Dan J.
;
Graham, Judy F.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10003832745
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