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Consumer behaviour
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Thunderbird international business review
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ECONIS (ZBW)
9
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1
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
2
A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers
Singh, Nitish
;
Bartikowski, Boris
- In:
Thunderbird international business review
51
(
2009
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003824272
Saved in:
3
A diagnostic framework for measuring Web-site localization
Singh, Nitish
;
Toy, Daniel R.
;
Wright, Lauren K.
- In:
Thunderbird international business review
51
(
2009
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10003850873
Saved in:
4
Analyzing the cultural content of web sites: a cross-national comparison of China, India, Japan, and US
Singh, Nitish
;
Zhao, Hongxin
;
Hu, Xiaorui
-
2006
Persistent link: https://www.econbiz.de/10003411056
Saved in:
5
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Saved in:
6
Culture and marketing communications on the web : a cross-cultural analysis
Yalcin, Serkan
;
Singh, Nitish
;
Apil, Ali Riza
; …
- In:
Journal of euromarketing
19
(
2010
)
2/3
,
pp. 93-113
Persistent link: https://www.econbiz.de/10009384435
Saved in:
7
Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.
;
Singh, Nitish
;
Baack, Donald
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
Saved in:
8
Exploring flow in the mobile interface context
Johnson, Clark D.
;
Bauer, Brittney C.
;
Singh, Nitish
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012171980
Saved in:
9
Compliance management : a how-to guide for executives, lawyers, and other compliance professionals
Singh, Nitish
;
Bussen, Thomas J.
-
2015
Persistent link: https://www.econbiz.de/10013547665
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