Showing 1 - 10 of 485
Persistent link: https://www.econbiz.de/10011881424
Persistent link: https://www.econbiz.de/10010227998
Persistent link: https://www.econbiz.de/10011563733
Persistent link: https://www.econbiz.de/10011477390
Persistent link: https://www.econbiz.de/10010462625
Persistent link: https://www.econbiz.de/10011590147
Persistent link: https://www.econbiz.de/10013361907
Purpose – The purpose of this empirical research is to identify the distinguishing operating characteristics of wineries that use what is alleged to be the most profitable channel of distribution for marketing wine in the USA: the wine club. Design/methodology/approach – The research design...
Persistent link: https://www.econbiz.de/10014814287
Purpose – The purpose of this exploratory consumer research study was to examine demographic and behavioral characteristics and motivations of wine travelers on the recently established Iowa Wine Trail in rural Northeast Iowa. An array of data on visitor lifestyles, interests, attitudes and...
Persistent link: https://www.econbiz.de/10014814362
of this article is to develop an understanding of Millennials’ buying habits with regard to higher-priced, luxury wines … that there is a subset of US Millennials that present a viable market for luxury wines. Research limitations … Millennials with annual incomes of over $50,000 are more likely to buy higher-priced wines. In addition, findings suggest that …
Persistent link: https://www.econbiz.de/10014814393