Introduction -- Morphing the self : hybrid car advertising -- Detoxing the private : green home advertising -- The "organi-vore's" dilemma : organic food advertising -- The "useless" sustainability : eco-fashion advertising -- Conclusion -- Notes -- References -- List of figures

1. Introduction -- Morphing the self : hybrid car advertising -- Detoxing the private : green home advertising -- The "organi-vore's" dilemma : organic food advertising -- The "useless" sustainability : eco-fashion advertising -- Conclusion -- Notes -- References -- List of figures.