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Jacobson, Lisa - 2004

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Pro-environment advertising messages : the role of regulatory focus

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Global consumer segmentation versus local market orientation : empirical findings

Yavas, Ugur; Verhage, Bronislaw J.; Green, Robert T. - 2006

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Millennials as luxury wine buyers in the United States?

Higgins, Lindsey; Wolf, Marianne McGarry - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 190-205

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SilverComm : marketing practices and messages for the age of aging

Cooper-Chen, Anne; Lim, Young Joon - 2023

"The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it's essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical...

Persistent link: https://www.econbiz.de/10014233316

Gerontographics : life-stage segmentation for marketing strategy development

Moschis, George P. - 1996

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Segmenting by consumer time shortage

Darian, Jean C.; Cohen, Judy - In: Journal of Consumer Marketing 12 (1995) 1, pp. 32-44

Investigates whether consumers′ time availability is an important segmentation variable in the convenience and fast …‐food markets. Very time‐poor, somewhat time‐poor, and not time‐poor consumers are compared, and three types of food are examined …

Persistent link: https://www.econbiz.de/10014849130

Millennials as luxury wine buyers in the United States?

Higgins, Lindsey; Wolf, Marianne McGarry - In: International Journal of Wine Business Research 28 (2016) 3, pp. 190-205

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Persistent link: https://www.econbiz.de/10014814393

Advertising, the matchmaker

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Adcult USA : the triumph of advertising in American culture

Twitchell, James B. - 1996

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