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Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
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Decoding Coca-Cola : a biography of a global brand
Crawford, Robert (ed.); Brennan, Linda (ed.);  … - 2021
will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and …
Persistent link: https://www.econbiz.de/10012255565
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The selling of ethics
Kleinberg Neimark, Marilyn - In: Accounting, Auditing & Accountability Journal 8 (1995) 3, pp. 81-96
Critically examines the ways in which the boundaries of business ethics are being established within business schools …, consulting firms and corporations. Contrasts this official discourse on ethics with an alternative, more socially informed, and … potentially disruptive approach to the ethics of business.  …
Persistent link: https://www.econbiz.de/10014641534
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Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu - In: Journal of global marketing 35 (2022) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
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The communication strategies for the Brazil brand in the United States of America
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Revista globalización, competitividad y gobernabilidad … 7 (2013) 1, pp. 30-40
Persistent link: https://www.econbiz.de/10010252444
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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The image of marketing
Sheth, Jagdish N.; Sisodia, Rajendra; Barbulescu, Adina - In: Does marketing need reform? : fresh perspectives on the …, (pp. 26-36). 2006
Persistent link: https://www.econbiz.de/10003429912
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For only you? : marketing national brands through a single retailer ; drivers and detractors
Berlemann, Benedikt; Elsner, Mark; Reinartz, Werner J. - In: Essays in retail strategy : the case of unplanned …. 2012
Persistent link: https://www.econbiz.de/10010219817
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Marketing investment and intangible brand capital
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Syverson, Chad - In: The journal of economic perspectives : a journal of the … 36 (2022) 3, pp. 53-74
Persistent link: https://www.econbiz.de/10014227391
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The impact of JIT: a critical analysis
Peters, Michael H.; Jill Austin, M. - In: Industrial Management & Data Systems 95 (1995) 1, pp. 12-17
Decisions relating to adoption and use of just‐in‐time (JIT) are typically based on economic considerations. Experience with JIT systems indicates that certain non‐economic issues can arise which affect long‐term profitability. Suggests that stakeholder theory be used to consider JIT...
Persistent link: https://www.econbiz.de/10014824620