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Marketing research activity and company performance : evidence from manufacturing industry

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Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets

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Market Orientation in Food and Agriculture

Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed - 1996

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...