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Principles of direct and database marketing : a digital orientation

Tapp, Alan - 2008 - 4. ed.

Persistent link: https://www.econbiz.de/10003767866

Principles of direct and database marketing

Tapp, Alan - 2005 - 3rd ed

Persistent link: https://www.econbiz.de/10002157728

Principles of direct and database marketing

Tapp, Alan - 2000 - 2. ed

Persistent link: https://www.econbiz.de/10001525059

Field-capital theory and its implications for marketing

Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222

Persistent link: https://www.econbiz.de/10003949209

Principles of direct, database and digital marketing

Tapp, Alan; Whitten, Ian; Housden, Matthew - 2014 - 5. ed.

Persistent link: https://www.econbiz.de/10010227705

Social marketing and social influences : using social ecology as a theoretical framework

Collins, Katie; Tapp, Alan; Pressley, Ashley - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1181-1200

Persistent link: https://www.econbiz.de/10008810725

Overcoming the self‐image incongruency of non‐cyclists

Leonard, Sarah; Spotswood, Fiona; Tapp, Alan - In: Journal of Social Marketing 2 (2012) 1, pp. 23-36

Purpose – The image of cyclists has been increasingly recognised as an important factor in social marketing programmes aimed at increasing cycling. The purpose of this paper is to present findings from a multi‐stage research project exploring image incongruencies between cyclists and...

Persistent link: https://www.econbiz.de/10014907048