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Marketing management in action
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1
Grundlagen des
Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
Saved in:
2
Ethnomarketing und Integration : eine kulturwirtschaftliche Perspektive ; Fallstudien aus Deutschland, den
USA
und Großbritannien
Schammann, Hannes
-
2013
Persistent link: https://www.econbiz.de/10009738464
Saved in:
3
Absatzpolitik von TV-Shoppingsendern : theoretische und praktische Untersuchung des Marketingmix von Homeshoppingkanälen
Sutor, Felicitas
-
2007
Persistent link: https://www.econbiz.de/10014009363
Saved in:
4
Marketing
- und Technologiestrategien : Unternehmen der Biotechnologie im internationalen Vergleich
Weisenfeld-Schenk, Ursula
-
1995
Persistent link: https://www.econbiz.de/10000544146
Saved in:
5
Communicating with customers
Spinosa, Charles
;
Le Brocquy, David
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 226-253)
.
2008
Persistent link: https://www.econbiz.de/10003755924
Saved in:
6
Brand benefits : how cause related
marketing
impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
7
Integrated
marketing
communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
8
Sustainable
marketing
of cultural and heritage tourism
Chhabra, Deepak
-
2010
-
1. publ.
Persistent link: https://www.econbiz.de/10003879224
Saved in:
9
Complementary and alternative medicine : shaping a
marketing
research agenda
Vos, Lynn
;
Brennan, Ross
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 349-364
Persistent link: https://www.econbiz.de/10003989434
Saved in:
10
Public relations meets
marketing
online : an exploratory study of biotech small- to medium-sized enterprises
Gurau, Calin
- In:
New media and public relations
,
(pp. 285-298)
.
2007
Persistent link: https://www.econbiz.de/10003553938
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