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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Absatzpolitik von TV-Shoppingsendern : theoretische und praktische Untersuchung des Marketingmix von Homeshoppingkanälen
Sutor, Felicitas - 2007
Persistent link: https://www.econbiz.de/10014009363
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Marketing- und Technologiestrategien : Unternehmen der Biotechnologie im internationalen Vergleich
Weisenfeld-Schenk, Ursula - 1995
Persistent link: https://www.econbiz.de/10000544146
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Communicating with customers
Spinosa, Charles; Le Brocquy, David; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 226-253). 2008
Persistent link: https://www.econbiz.de/10003755924
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Integrated marketing communications : practice leads theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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Sustainable marketing of cultural and heritage tourism
Chhabra, Deepak - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10003879224
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Complementary and alternative medicine : shaping a marketing research agenda
Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 349-364
Persistent link: https://www.econbiz.de/10003989434
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Public relations meets marketing online : an exploratory study of biotech small- to medium-sized enterprises
Gurau, Calin - In: New media and public relations, (pp. 285-298). 2007
Persistent link: https://www.econbiz.de/10003553938