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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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Customer Categorization, Relational Justice and SME Performance in Supermarket Supply Chains
Malagueño, Ricardo - 2019
The purpose of this research is to examine the impact of perceived relational justice on the relationship between key customer categorization and performance of small food and drink producers in supermarket supply chains. Survey data is derived from a sample of (small-scale) suppliers of local...
Persistent link: https://www.econbiz.de/10012893152
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Service employees and customer phone rage : an empirical analysis
Harris, Lloyd C. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 463-484
Persistent link: https://www.econbiz.de/10009733023
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Complementary effects of relational bonds in information asymmetry contexts
Nath, Prithwiraj; Mukherjee, Avinandan - In: The journal of services marketing 26 (2012) 3, pp. 168-180
Persistent link: https://www.econbiz.de/10009568246
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Supplier relationship management in the construction industry : the effects of trust and dependence
Jiang, Zhizhong; Henneberg, Stephan; Naudé, Peter - In: The journal of business & industrial marketing 27 (2012) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10009511277
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Where's the strategic intent in key account relationships?
Ryals, Lynette J.; Davies, Iain A. - In: The journal of business & industrial marketing 28 (2013) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10009723082
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"Green" supply chain management : the role of trust and top management in B2B and B2C markets
Hoejmose, Stefan; Brammer, Stephen; Millington, Andrew I. - In: Industrial marketing management : the international … 41 (2012) 4, pp. 609-620
Persistent link: https://www.econbiz.de/10009583019
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CRM als Führungsinstrument für Marketing und Vertrieb
Rapp, Reinhold - In: Marketing - Management, (pp. 21-33). 2002
Persistent link: https://www.econbiz.de/10001646512
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Szenarien des Convenience-Marktes : wettbewerbsstrategische Positionierung logistischer Mittler am Beispiel von Tank-Shops
Kohleisen, Kerstin - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001566999
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Contracting-out and governance mechanisms in the public employment service
Bruttel, Oliver - 2005
Persistent link: https://www.econbiz.de/10003130792