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A cross-cultural comparison analysis of customer attitudes toward mobile phone services in the US and Korea
Cho, Yoon C. - In: International business and economics research journal 8 (2009) 4, pp. 13-25
Persistent link: https://www.econbiz.de/10003850435
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Culture's consequences for purchasing : comparing purchasing job ad requirements from different European countries with cultural models
Stek, Klaas; Zunk, Bernd Markus; Koch, Volker; Schiele, … - In: International journal of procurement management 15 (2022) 3, pp. 305-339
Persistent link: https://www.econbiz.de/10013257033
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Competition or smartphones? : factors promote mobile broadband adoption in OECD countries
Shinohara, Sobee; Morikawa, Hiroyuki; Tsuji, Masatsugu - 2015
The adoption of broadband technology is a major policy issue for all countries. The objective of this paper is to identify factors contributing to mobile broadband (3G+4G mobile phones) adoption by focusing on smartphones. Broadband can broadly be divided into fixed (DSL, cable modem, FTTH) and...
Persistent link: https://www.econbiz.de/10011526800
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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf; Mueller, Barbara; Diehl, Sandra - In: Advertising and communication : proceedings 4th …, (pp. 183-192). 2005
Persistent link: https://www.econbiz.de/10003353799
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Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli; Sonmez, Mahmut; Gonzalez, Mario; Liu, Yi; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
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Cultural influences on consumer ethnocentrism : a multi-country investigation
Sharma, Piyush - In: Journal of euromarketing 19 (2010) 2/3, pp. 175-196
Persistent link: https://www.econbiz.de/10009384431
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Measurement equivalence of an instrument measuring motivation to consume local food : a cross-cultural examination across British and Korean
Kim, Yeong Gug; Eves, Anita - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 5, pp. 634-652
Persistent link: https://www.econbiz.de/10011665543
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Integrated marketing communications : practice leads theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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Antecedents of shareholder activism in target firms : evidence from a multi-country study
Judge, William Q.; Gaur, Ajai S.; Muller-Kahle, Maureen I. - In: Corporate governance : an international review 18 (2010) 4, pp. 258-273
Persistent link: https://www.econbiz.de/10008658636