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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Exploring the relationship between market orientation and sales and marketing collaboration
Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: The journal of personal selling & sales management : JPSSM 31 (2011) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10009270837
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Absatzpolitik von TV-Shoppingsendern : theoretische und praktische Untersuchung des Marketingmix von Homeshoppingkanälen
Sutor, Felicitas - 2007
Persistent link: https://www.econbiz.de/10014009363
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Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan; Diamantopoulos, Adamantios - 2007
Persistent link: https://www.econbiz.de/10003538156
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Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Givon, Moshe - In: Technological forecasting & social change : an … 55 (1997) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10001222749
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Market Orientation in Food and Agriculture
Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed - 1996
What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...
Persistent link: https://www.econbiz.de/10013522059
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Marktchancen für innovative Nahrungsmittel am Beispiel "chilled food"
Laub, Jens - 1991
Persistent link: https://www.econbiz.de/10013438124
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Why do firms denominate bank loans in foreign currencies? : empirical evidence from Canada and UK
Nandy, Debarshi K. - In: Journal of economics & business 62 (2010) 6, pp. 577-603
Persistent link: https://www.econbiz.de/10008903568
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The main determinants of Bollywood movie box office sales
Fetscherin, Marc - In: Journal of global marketing 23 (2010) 5, pp. 461-476
Persistent link: https://www.econbiz.de/10008822589