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Broadcast feedback as causal mechanisms for migration
Bakewell, Oliver; Jolivet, Dominique - 2015
Persistent link: https://www.econbiz.de/10011346823
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"As soon as you get on Bebo you just go mad" : young consumers and the discursive construction of teenagers online
Willett, Rebekah - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 283-296
Persistent link: https://www.econbiz.de/10003933444
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Discussion of "Website morphing"
Varian, Hal R. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 224
Persistent link: https://www.econbiz.de/10003843223
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E-government adoption : a cultural comparison
Carter, Lemuria; Weerakkody, Vishanth - In: Information systems frontiers : ISF ; a journal of … 10 (2008) 4, pp. 473-482
Persistent link: https://www.econbiz.de/10003744821
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"It does my head in ... buy it, buy it, buy it!" : the commercialisation of UK children's web sites
Nairn, Agnès - In: Young consumers : insight and ideas for responsible … 9 (2008) 4, pp. 239-253
Persistent link: https://www.econbiz.de/10003790597
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Revolution in sales : the impact of social media and related technology on the selling environment
Marshall, Greg W.; Moncrief, William C.; Rudd, John M.; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 349-363
Persistent link: https://www.econbiz.de/10009579253
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Twitter Adoption and Use by SMEs : An Empirical Study
Fosso Wamba, Samuel - 2012
Social media tools are used by firms to create and capture business value. In this study, we synthesize emerging literature on social commerce, social media, and the diffusion of innovation to identify the role that organizational, managerial and environmental characteristics of SMEs play in the...
Persistent link: https://www.econbiz.de/10013101413
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The impact of social media adoption on innovative SMEs' performance
Domma, Filippo; Errico, Lucia - In: International review of applied economics 37 (2023) 3, pp. 324-356
Persistent link: https://www.econbiz.de/10014333539
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Training the next generation of market researchers
Cooke, Mike; Macfarlane, Phyllis - In: International journal of market research : JMRS ; the … 51 (2009) 3, pp. 341-361
Persistent link: https://www.econbiz.de/10003847197