//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
~type_genre:"Case study"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
United States
Consumer behaviour
294
Konsumentenverhalten
294
Markenartikel
85
Brand
80
Deutschland
75
Germany
75
Brand management
71
Markenführung
71
Verbraucherverhalten
55
Marketingmanagement
44
Marketing management
40
Mode
40
Fashion
38
Theorie
38
Theory
38
Marketing
37
Beziehungsmarketing
36
Relationship marketing
36
USA
34
Markenpolitik
31
Low-cost strategy
30
Niedrigpreisstrategie
30
Markenimage
29
Brand image
26
Erfolgsfaktor
26
Success factor
26
Business model
23
Geschäftsmodell
23
Jugendliche
20
Youth
20
Bekleidungsindustrie
19
Clothing industry
19
Welt
19
World
19
Airline
18
Fluggesellschaft
18
Einzelhandel
16
Electronic Commerce
16
Großbritannien
16
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
23
Book / Working Paper
11
Type of publication (narrower categories)
All
Case study
Handbook
Article in journal
3,635
Aufsatz in Zeitschrift
3,635
Graue Literatur
1,125
Non-commercial literature
1,125
Arbeitspapier
973
Working Paper
973
Aufsatz im Buch
323
Book section
323
Hochschulschrift
166
Thesis
140
Collection of articles of several authors
83
Sammelwerk
83
Collection of articles written by one author
60
Sammlung
60
Aufsatzsammlung
43
Lehrbuch
38
Textbook
37
Amtsdruckschrift
36
Government document
36
Fallstudie
33
Reprint
23
Conference paper
19
Konferenzbeitrag
19
Bibliographie
18
Konferenzschrift
16
Systematic review
14
Übersichtsarbeit
14
Bibliografie enthalten
12
Bibliography included
12
Glossar enthalten
11
Glossary included
11
Bibliografie
10
Conference proceedings
8
Guidebook
8
Ratgeber
8
No longer published / No longer aquired
5
Statistik
5
Mehrbändiges Werk
4
Multi-volume publication
4
more ...
less ...
Language
All
English
29
German
5
Author
All
Brown, Stephen
2
Richter, Brian Kelleher
2
Acker, Kristin
1
Acker, Kristina
1
Andrews, J. Craig
1
Arrigo, Elisa
1
Aydemir, Resul
1
Babu, S. Samuel
1
Beverland, Michael B.
1
Burton, Scot
1
Chau, Michael
1
Chen, Xinlei
1
Gansky, Lisa
1
Giner Larza, Eva Maria
1
Giroux, Marilyn
1
Harrison, Doug
1
Hartley, Robert F.
1
Haughwout, Andrew
1
Hawkins, Del I.
1
Hawkins, Gay
1
Heldt, Benjamin
1
Hörz, Peter F. N.
1
Jones, Angelina R. W.
1
Kees, Jeremy
1
Kennedy, Rachel
1
Kesner, Idalene F.
1
Kilambi, Ana
1
Kleiser, Susan Bardi
1
Kraus, Stephen
1
Kumar, V.
1
Laroche, Michel
1
Luedicke, Marius K.
1
Maclaran, Pauline
1
Mandel, Benjamin
1
Martin, Diane M.
1
McColl, Bruce
1
McDowell, Walter
1
McFadden, Dawn Thilmany
1
Mothersbaugh, David L.
1
Mothersbaugh, Linda L.
1
more ...
less ...
Published in...
All
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of fashion marketing and management
2
Debating American history
1
Die besten Case Studies zum Thema Wachstum : Produkte entwickeln, Märkte erschließen, M&A-Deals managen ; ausführliche Fallstudien schildern typische Managementprobleme - renommierte Experten geben Rat
1
Engaging consumers through branded entertainment and convergent media
1
Europäische Hochschulschriften / 5
1
Gabler Research / Applied marketing science / Angewandte Marketingforschung
1
Gabler research
1
Gender, culture, and consumer behavior
1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
Journal of advertising research
1
Journal of air transport management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Management information systems : mis quarterly
1
Marketing management : a cultural perspective
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Memorable customer experiences : a research anthology
1
Review of agricultural economics : RAE
1
The IUP journal of marketing management : IJMM
1
The journal of media economics
1
Zeitschrift für Unternehmensgeschichte
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perceptions of fair trade labelling and certification : three case studies
Jones, Angelina R. W.
;
Williams, Gloria
- In:
Journal of fashion marketing and management
16
(
2012
)
2
,
pp. 246-265
Persistent link: https://www.econbiz.de/10009568409
Saved in:
2
Kann man Kreativität ins Ausland verlagern?
Brown, Stephen
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
11
,
pp. 42-51
Persistent link: https://www.econbiz.de/10003770235
Saved in:
3
Threat of market entry and low cost carrier competition
Aydemir, Resul
- In:
Journal of air transport management
23
(
2012
),
pp. 59-62
Persistent link: https://www.econbiz.de/10009702371
Saved in:
4
Silber oder Gold?
Kesner, Idalene F.
;
Walters, Rockney G.
- In:
Die besten Case Studies zum Thema Wachstum : Produkte …
,
(pp. 15-19)
.
2007
Persistent link: https://www.econbiz.de/10003712640
Saved in:
5
Don't try this offshore
Brown, Stephen
- In:
Harvard business review : HBR
86
(
2008
)
9
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003759001
Saved in:
6
Erlebniswelt im Zeichen des Elches : zur "Fabrikation der Sichtbarkeit" in der Geschichte von Abercrombie & Fitch
Hörz, Peter F. N.
;
Richter, Marcus
- In:
Zeitschrift für Unternehmensgeschichte
62
(
2017
)
1
,
pp. 111-133
Persistent link: https://www.econbiz.de/10011711648
Saved in:
7
Corporate responsibility management in fast
fashion
companies : the Gap Inc. case
Arrigo, Elisa
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10009771281
Saved in:
8
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
9
Choice versus chance : using
brand
equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
Saved in:
10
Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->