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United States
Marketing
31,413
Werbung
13,855
Advertising
9,973
Absatz
4,938
Consumer behaviour
4,653
Konsumentenverhalten
4,531
Marketingmanagement
4,107
Werbewirkung
3,951
Theorie
3,910
Advertising effects
3,877
Marketing management
3,869
Theory
3,861
Deutschland
3,477
marketing
2,596
USA
2,539
Online-Marketing
2,426
Internet marketing
2,417
Germany
2,388
Sales
1,493
Brand management
1,435
Markenführung
1,427
Marktforschung
1,418
Management
1,314
Strategisches Management
1,205
Agribusiness
1,105
Relationship marketing
1,059
Beziehungsmarketing
1,032
Social Web
990
Social web
987
Marketingtheorie
883
Marketing theory
871
Economics
845
Innovation
818
Market research
813
Markenartikel
777
Zielgruppe
763
Internet
754
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750
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728
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Kaiser, Harry M.
26
Kotler, Philip
18
Berndt, Ernst R.
11
Silk, Alvin J.
11
Mueller, Barbara
8
Saffer, Henry
8
Seldon, Barry J.
8
Hartley, Robert F.
7
Moser, H. R.
7
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Keller, Kevin Lane
5
McCarthy, Edmund Jerome
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Yoon, Sukki
5
Zaltman, Gerald
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Armstrong, Gary
4
Bachmann, Ruediger
4
Boone, Louis E.
4
Boyd, Harper W.
4
Calantone, Roger J.
4
Chaloupka, Frank J.
4
Cheong, Yunjae
4
Cosgrove, Kenneth M.
4
DeLorme, Denise E.
4
Ehrlich, Gabriel
4
Goel, Rajeev K.
4
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American Marketing Association
16
USA / Bureau of the Census
14
National Bureau of Economic Research
6
American Management Association
5
USA / Department of Agriculture
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NetLibrary, Inc
3
USA / Energy Information Administration
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Chartered Institute of Marketing
2
J. L. Kellogg Graduate School of Management
2
Kyi͏̈vsʹkyj mižnarodnyj universytet / Naukovo-doslidnyj instytut hlobalizacii͏̈ ta jevropejs'koi͏̈ integracii͏̈
2
Meždunarodnaja naučno-praktičeskaja konferencija "Vodnye resursy Central'noj Azii i ich ispolʹzovanie" <2016, Almaty>
2
USA / Defense Security Cooperation Agency / Comptroller Directorate
2
USA / Economic Research Service
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Center for Studies in Higher Education, UC Berkeley
1
Centre for International Economic Studies
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Eurohandelsinstitut
1
European Society for Opinion and Marketing Research
1
FAO
1
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Working paper / National Bureau of Economic Research, Inc.
53
Journal of advertising research
29
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
23
Journal of business research : JBR
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
American journal of agricultural economics
19
Journal of marketing management : MM
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
Journal of marketing
15
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of historical research in marketing
13
Political marketing in the United States
13
Journal of marketing education : JME
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The journal of law & economics
11
Journal of business ethics : JOBE
10
European journal of marketing : EJM
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
The journal of media economics
9
The review of economics and statistics
9
The review of financial studies
9
Discussion paper / Centre for Economic Policy Research
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Journal of marketing communications
8
Journal of political economy
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
The advertising and consumer culture reader
8
Working paper series
8
Applied economics
7
Business horizons
7
International journal of industrial organization
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of current issues and research in advertising : JCIRA
7
Marketing intelligence & planning
7
Services marketing quarterly
7
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Source
All
ECONIS (ZBW)
2,048
USB Cologne (EcoSocSci)
48
RePEc
7
BASE
1
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1
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
2
Problems in
marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
3
Perspectives in management,
marketing
and research
Henry, Harry
-
1971
Persistent link: https://www.econbiz.de/10000563226
Saved in:
4
The wail street journal on
marketing
Alsop, Ronald
-
1986
Persistent link: https://www.econbiz.de/10003462476
Saved in:
5
Empirical foundations of
marketing
: research findings in the behavioral and management sciences
Alexis, Marcus
(
contributor
); …
-
1969
Persistent link: https://www.econbiz.de/10000575945
Saved in:
6
Concepts for modern
marketing
Day, Ralph L.
(
ed.
)
-
1968
Persistent link: https://www.econbiz.de/10000577865
Saved in:
7
Effective communications and advertising for financial institutions
Burns, Thomas J.
-
1986
Persistent link: https://www.econbiz.de/10000675314
Saved in:
8
Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe A.
;
Weverbergh, M.
;
Verswyfel, G.
-
1985
Persistent link: https://www.econbiz.de/10003637990
Saved in:
9
Sales and advertising expendiutre for interwar American department stores
Scott, Peter
;
Walker, James T.
- In:
The journal of economic history
71
(
2011
)
1
,
pp. 40-69
Persistent link: https://www.econbiz.de/10009375510
Saved in:
10
Sales and advertising rivalry in interwar US department stores
Scott, Peter
;
Walker, James T.
-
2009
Persistent link: https://www.econbiz.de/10009375905
Saved in:
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