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Marketing-Management : Informa...
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United States
Marketingmanagement
17,139
Marketing management
16,301
Marktforschung
12,325
Market research
6,582
Marketing
4,276
Konsumentenverhalten
4,028
Consumer behaviour
4,013
Theorie
3,723
Theory
3,705
Deutschland
2,974
Germany
2,555
Beziehungsmarketing
2,198
Relationship marketing
2,194
USA
1,722
Markenführung
1,526
Brand management
1,522
Online-Marketing
1,295
Internet marketing
1,247
Strategisches Management
1,223
Innovation
1,091
Unternehmenserfolg
1,064
Firm performance
1,059
Vereinigte Staaten
1,034
Strategic management
945
Internationales Marketing
882
Werbung
876
Social Web
856
Social web
856
International marketing
850
KMU
824
SME
823
Marketingtheorie
765
Markenimage
753
Marketing theory
746
Brand image
744
Markenartikel
710
Advertising
700
Innovationsmanagement
688
Innovation management
660
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176
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41
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Article
946
Book / Working Paper
696
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4
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748
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Aufsatz im Buch
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Graue Literatur
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Non-commercial literature
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Lehrbuch
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72
Collection of articles of several authors
70
Sammelwerk
70
Arbeitspapier
59
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59
Hochschulschrift
53
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47
Case study
45
Fallstudie
45
Glossar enthalten
32
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32
Reprint
25
Konferenzschrift
23
Conference proceedings
17
Guidebook
16
Ratgeber
16
Aufsatzsammlung
13
Bibliografie enthalten
12
Bibliography included
12
Fallstudiensammlung
9
CD-ROM, DVD
7
Collection of articles written by one author
6
Handbook
6
Handbuch
6
Sammlung
6
Bibliografie
5
Systematic review
4
Übersichtsarbeit
4
Amtsdruckschrift
3
Biografie
3
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3
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3
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3
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English
1,567
German
78
French
1
Russian
1
Author
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Kotler, Philip
18
Kaiser, Harry M.
12
Kumar, V.
12
Day, George S.
10
Hawkins, Del I.
9
Aaker, David A.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Song, Michael
6
Korzenny, Felipe
5
Malhotra, Naresh K.
5
Newman, Bruce I.
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Betty Ann
4
LaPlaca, Peter J.
4
Lehmann, Donald R.
4
Leone, Robert P.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
McLaughlin, Edward
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Quelch, John A.
4
Stremersch, Stefan
4
Tadajewski, Mark
4
Zikmund, William G.
4
Albaum, Gerald S.
3
Alderson, Wroe
3
Anderson, Kym
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
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American Marketing Association
18
European Society for Opinion and Marketing Research
6
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
National Industrial Conference Board
3
Seminar on market modelling
3
Academy of Marketing
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Management Association, Marketing Division
2
Chartered Institute of Marketing
2
Indian Institute of Foreign Trade <Delhi>
2
NetLibrary, Inc
2
USA / General Accounting Office
2
AMACOM
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
American Management Association / Marketing Division
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Commerce
1
Econometrisch Instituut <Rotterdam>
1
FAO
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Georgia State University
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
J. Walter Thompson Company
1
Macquarie University / Department of Economics
1
Market Research Society
1
Marketing Research Congress <50, 1997, Edinburgh>
1
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Published in...
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Journal of business research : JBR
25
Journal of marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
14
European journal of marketing : EJM
13
International journal of market research : JMRS ; the journal of the Market Research Society
13
Journal of advertising research
13
Journal of the Academy of Marketing Science
13
Harvard business review : HBR
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of marketing research : JMR
10
Journal of marketing theory and practice
9
Report / Marketing Science Institute
9
The journal of consumer marketing
9
Australasian marketing journal
8
Journal of marketing communications
8
Series / American Marketing Association
8
SpringerLink / Bücher
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Journal of historical research in marketing
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Psychology & marketing
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Business horizons
6
Journal of business ethics : JOBE
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Marketing theory
6
Report / Marketing Science Institute / Marketing Science Institute
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Harvard-Business-Manager : das Wissen der Besten
5
Journal of agricultural and applied economics
5
Journal of business strategy
5
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Source
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ECONIS (ZBW)
1,645
USB Cologne (EcoSocSci)
1
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1
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1
Analysis and decision making : cases for marketing management
Mathews, H. Lee
;
Dolich, Ira J.
;
Wilson, David T.
-
1971
Persistent link: https://www.econbiz.de/10000674835
Saved in:
2
Marketing in business management : text and readings
Shaw, Steven J.
;
Gittinger, C. McFerron
-
1963
Persistent link: https://www.econbiz.de/10002800624
Saved in:
3
Modern marketing management : an integrated approach
Mauser, Ferdinand F.
-
1961
Persistent link: https://www.econbiz.de/10002480097
Saved in:
4
Marketing management in action
Buell, Victor P.
-
1966
Persistent link: https://www.econbiz.de/10001966001
Saved in:
5
Principles of marketing : the management view
Buskirk, Richard H.
-
1961
Persistent link: https://www.econbiz.de/10001967057
Saved in:
6
Marketing management and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1968
-
Compl. rev. ed. internat. student ed
Persistent link: https://www.econbiz.de/10000575105
Saved in:
7
Control of the field sales force
Smallbone, Douglas William
-
1966
Persistent link: https://www.econbiz.de/10002824624
Saved in:
8
From experience to innovation ; Pt. 2
1971
Persistent link: https://www.econbiz.de/10001697366
Saved in:
9
Managerial Marketing : Perspectives and Viewpoints
Kelley, Eugene J.
;
Lazer, William
-
1958
Persistent link: https://www.econbiz.de/10001503752
Saved in:
10
The management of marketing
Wilson, Michael Thomas
-
1980
Persistent link: https://www.econbiz.de/10000559272
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