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United States
Marketingmanagement
16,946
Marketing management
16,360
Marketing
4,112
Marketing theory
3,221
Marketingtheorie
3,073
Consumer behaviour
2,825
Konsumentenverhalten
2,793
Theorie
2,718
Theory
2,710
Relationship marketing
2,126
Beziehungsmarketing
2,100
Deutschland
1,748
Germany
1,693
USA
1,554
Brand management
1,507
Markenführung
1,485
Online-Marketing
1,171
Strategisches Management
1,141
Internet marketing
1,134
Unternehmenserfolg
1,035
Firm performance
1,030
Marktforschung
903
Innovation
892
Strategic management
888
Internationales Marketing
805
International marketing
797
Market research
778
SME
769
KMU
768
Social Web
695
Social web
695
Werbung
689
Markenimage
654
Brand image
646
Advertising
645
Lieferantenmanagement
572
Supplier relationship management
572
Innovationsmanagement
550
Markenartikel
546
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39
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935
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570
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1
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55
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55
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42
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42
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42
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38
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33
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33
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20
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19
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19
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16
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13
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13
Guidebook
13
Ratgeber
13
Aufsatzsammlung
12
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9
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6
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6
Conference paper
5
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5
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5
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5
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4
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3
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1,445
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59
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2
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1
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Kotler, Philip
17
Jones, D. G. Brian
13
Tadajewski, Mark
13
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
8
Layton, Roger A.
8
Perreault, William D.
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Shaw, Eric H.
6
Hunt, Shelby D.
5
Newman, Bruce I.
5
Song, Michael
5
Alderson, Wroe
4
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Day, George S.
4
Dixon, Donald F.
4
Duncan, Delbert J.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Stremersch, Stefan
4
Varadarajan, Rajan
4
Wilkie, William L.
4
Anderson, Kym
3
Beckman, Theodore N.
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Brodie, Roderick J.
3
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American Marketing Association
15
European Society for Opinion and Marketing Research
5
American Management Association
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
Seminar on market modelling
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
NetLibrary, Inc
2
USA / General Accounting Office
2
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Books on Demand GmbH <Norderstedt>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Market Research Society
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Marketing-Centrum <Münster (Westf)>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Council of Applied Economic Research
1
Primary Research Group <New York, NY>
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
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History of marketing thought ; Volume 1
25
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
History of marketing thought ; Volume 2
23
Journal of business research : JBR
23
Journal of marketing
22
Journal of marketing management : MM
20
Journal of historical research in marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
16
European journal of marketing : EJM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of advertising research
11
Australasian marketing journal
9
Harvard business review : HBR
9
History of marketing thought ; Volume 3
9
Journal of the Academy of Marketing Science
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of marketing theory and practice
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
Marketing intelligence & planning
8
The journal of business & industrial marketing
8
AMS review : official publication of the Academy of Marketing Science
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
American journal of agricultural economics
6
Journal of marketing research : JMR
6
MSI reports : working paper series
6
Psychology & marketing
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
Business horizons
5
Europäische Hochschulschriften / 5
5
Journal of business strategy
5
Management international review : mir ; journal of international business
5
Marketing theory
5
Report / Marketing Science Institute
5
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ECONIS (ZBW)
1,504
RePEc
1
USB Cologne (EcoSocSci)
1
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1
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
2
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
3
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
4
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
5
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
6
Marketing Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
7
Marketing handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
8
Marketing concepts and strategies in the next decade
Rodger, Leslie W.
-
1973
Persistent link: https://www.econbiz.de/10000329810
Saved in:
9
Marketing
Giles, G. B.
-
1983
-
4. ed
Persistent link: https://www.econbiz.de/10000317372
Saved in:
10
Marketing
Heidingsfield, Myron Samuel
-
1968
-
2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
Saved in:
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