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Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
Zinkhan, George M.; Peters, Cara; Hollenbeck, Candice - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 89-116
Persistent link: https://www.econbiz.de/10003779385
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Generating intrinsic customer value : examples from Wal-Mart
Hollenbeck, Candice; Zinkhan, George M.; Keller, Jens - In: Thexis : Fachzeitschrift für Marketing ; … 23 (2006) 3, pp. 16-20
Persistent link: https://www.econbiz.de/10003358194
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Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
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E-collaborative networks : a case study on the new role of the sales force
Hollenbeck, Candice R.; Zinkhan, George M.; French, Warren - In: The journal of personal selling & sales management : JPSSM 29 (2009) 2, pp. 125-136
Persistent link: https://www.econbiz.de/10003849210
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The new American Marketing Association definition of marketing : an alternative assessment
Zinkhan, George M.; Williams, Brian C. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 284-288
Persistent link: https://www.econbiz.de/10003672163
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Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin; Forman, Howard; Zinkhan, George M. - In: International journal of internet marketing and … 5 (2009) 3, pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
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Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666