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Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S. - 1989
Persistent link: https://www.econbiz.de/10000836567
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Profitable export marketing. A strategy for U. S. Business
Ortiz-Buonafina, Marta - 1984
Persistent link: https://www.econbiz.de/10000559838
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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10000417031
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International marketing strategy : selected readings
Thorelli, Hans Birger (ed.) - 1973
Persistent link: https://www.econbiz.de/10000329417
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Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Möller, Kristian; Rajala, Arto - 1998
Persistent link: https://www.econbiz.de/10000681044
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Global marketing : a market-responsive approach
Hollensen, Svend - 1998
Persistent link: https://www.econbiz.de/10000640834
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Basic marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2009 - 17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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Basic marketing : a global-managerial approach
Cannon, Joseph P.; Perreault, William D.; McCarthy, … - 2008 - 16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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Market-oriented management in global markets
Söllner, Albrecht; Plinke, Wulff - In: Bringing technology to market: trends, cases, solutions, (pp. 11-32). 2007
Persistent link: https://www.econbiz.de/10003439149
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Internal marketing impact on business performance in a retail context
Panigyrakis, George G.; Theodoridis, Prokopis K. - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 600-628
Persistent link: https://www.econbiz.de/10009521970