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Marketing financial advisory services : a hands-on guide
Seglin, Jeffrey L. - 1988
Persistent link: https://www.econbiz.de/10000756628
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An analysis of financial services brand marks
Miller, Darryl W.; Foust, Jacque E.; Kilic, Ozcan - In: Journal of financial services marketing : JFSM 11 (2006/07) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10003470339
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Surrogate money managers in the 1990s : marketing strategy for financial services retailers
Stern, Barbara B. - In: The service industries journal 12 (1992) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10001122060
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Marketing financial services
Donnelly, James H. - 1985
Persistent link: https://www.econbiz.de/10013541102
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Extending CRM with mobile messaging : a case study
Duran, Randall E. - In: International journal of business innovation and research 4 (2010) 1/2, pp. 15-29
Persistent link: https://www.econbiz.de/10003953214
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Treasury management buying behaviours of small to mid-sized companies
Ledford, Steve; Raftery, Don; Wheelock, John - In: Journal of payments strategy & systems 6 (2012/13) 4, pp. 368-376
Persistent link: https://www.econbiz.de/10009718090
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The evolution of CRM in banking
Stone, Merlin (contributor) - In: CRM in financial services : a practical guide to making …, (pp. 199-209). 2002
Persistent link: https://www.econbiz.de/10001698742
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An introduction to the FDIC's Small-Dollar Loan Pilot Program
In: FDIC quarterly 2 (2008) 3, pp. 23-30
Persistent link: https://www.econbiz.de/10003782292
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Cross-buying as a challenge in emerging markets : a study of the effect of technology adoption on cross-buying intentions
Vyas, Vishal; Raitani, Sonika - In: International journal of financial innovation in … 1 (2016) 1/2, pp. 80-98
Persistent link: https://www.econbiz.de/10011668561