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Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris - 2008
Persistent link: https://www.econbiz.de/10003494227
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Boomer marketing : selling to a recession resistant market
Chaston, Ian - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003782038
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"You don't look fifty!" what boomer women want in apparel
Akers, Sherri - In: After fifty : how the baby boom will redefine the …, (pp. 137-148). 2003
Persistent link: https://www.econbiz.de/10003671764
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You can teach an old dog new tricks : strategies for including older consumers when selecting media vehicles
D'Amico, Ted - In: Journal of advertising research 47 (2007) 1, pp. 103-112
Persistent link: https://www.econbiz.de/10003609586
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Current boomer behavior and attitudes : what the surveys show
Willens, Howard - In: After fifty : how the baby boom will redefine the …, (pp. 39-54). 2003
Persistent link: https://www.econbiz.de/10003671729
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Mature consumers' selection of apparel and footwear brands and department stores
Moschis, George P.; Ferguson, Jodie L.; Zhu, Meng - In: International journal of retail & distribution management 39 (2011) 10, pp. 785-801
Persistent link: https://www.econbiz.de/10009376910
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After sixty : marketing to baby boomers reaching their big transition years
Harris, Leslie H. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003652158
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
Harris, Leslie H. (contributor) - 2003
Persistent link: https://www.econbiz.de/10003652162
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Silver dollars : the development of the US elderly market segment
Branchik, Blaine J. - In: Journal of historical research in marketing 2 (2010) 2, pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
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Boomers on drugs : marketing healthcare products to the baby boom generation
Devereux, Anne - In: After fifty : how the baby boom will redefine the …, (pp. 77-92). 2003
Persistent link: https://www.econbiz.de/10003671747