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Kotler, Philip
18
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7
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6
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5
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5
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5
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5
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5
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4
Bachmann, Ruediger
4
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4
Ehrlich, Gabriel
4
Jensen, J. Bradford
4
Kumar, V.
4
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4
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4
Ruzic, Dimitrije
4
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4
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4
Varadarajan, Rajan
4
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3
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3
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Crinò, Rosario
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Dholakia, Nikhilesh
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Duarte, Margarida
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Ferrell, Linda
3
Ferrell, Odies C.
3
Gaski, John F.
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NetLibrary, Inc
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American Society for Public Administration
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Brookings Institution
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Carnegie Foundation for the Advancement of Teaching
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Iowa State University / Center for Agricultural and Rural Development
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Jack Faucett Associates <Chevy Chase, Md.>
1
Maastrichts Europees Instituut voor Transnationaal Rechtswetenschappelijk Onderzoek
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Working paper / National Bureau of Economic Research, Inc.
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing education : JME
11
American journal of agricultural economics
10
Journal of marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Managing the service economy : prospects and problems; essays commisssioned for the inaugural conference of the Fishman-Davidson Center for the Study of the Service Sector, WhartonSchool, Univ. of Pennsylvania
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Services marketing quarterly
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
Enterprise & society : the international journal of business history
5
European journal of marketing : EJM
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of management education : a publication of the Organizational Behavior Teaching Society
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
The marketing review
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
Electronic markets : the international journal on networked business
4
Journal of business strategy
4
Journal of financial services marketing : JFSM
4
Journal of food products marketing
4
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ECONIS (ZBW)
1,382
USB Cologne (EcoSocSci)
38
RePEc
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1
Services
marketing
management : a strategic perspective
Kasper, Hans
;
Helsdingen, Piet van
;
Gabbott, Mark
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10002469672
Saved in:
2
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
3
Managing services
marketing
: text and readings
Bateson, John E. G.
;
Hoffman, K. Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10001354939
Saved in:
4
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
5
Energiedienstleistungen : Strategien und Marketingansätze für eine ökologische Energieversorgung
Seifried, Dieter
-
1994
-
1. Aufl
Persistent link: https://www.econbiz.de/10014013891
Saved in:
6
Outsourcing of services and productivity growth in goods industries
Raa, Thijs ten
;
Wolff, Edward N.
-
1994
Persistent link: https://www.econbiz.de/10000893850
Saved in:
7
Dienstleistungen im Maschinenbau
Clement, Werner
;
Bellak, Christian
-
1990
Persistent link: https://www.econbiz.de/10000836319
Saved in:
8
Occupational employment in transportation, communications, utilities, and trade
Hyland, Patricia Y.
-
1985
Persistent link: https://www.econbiz.de/10000729471
Saved in:
9
Eliminating barriers to international trade and investment in services
Basche, James R.
-
1986
Persistent link: https://www.econbiz.de/10000729487
Saved in:
10
Some statistics on services : 1988
Persistent link: https://www.econbiz.de/10000818263
Saved in:
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