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Theories for marketing systems...
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United States
Marketing
31,465
Marktforschung
12,325
Market research
6,602
Distribution channel
4,907
Vertriebsweg
4,904
Theorie
4,634
Theory
4,606
Marketingmanagement
4,388
Marketing management
4,138
Consumer behaviour
4,115
Konsumentenverhalten
3,995
Deutschland
3,926
Germany
3,141
marketing
2,602
USA
2,055
Relationship marketing
1,732
Beziehungsmarketing
1,706
Einzelhandel
1,421
Management
1,363
Strategisches Management
1,302
Retail trade
1,252
Electronic Commerce
1,230
Vereinigte Staaten
1,171
Werbung
1,167
Agribusiness
1,105
Marketingtheorie
1,050
Marketing theory
1,035
Brand management
1,024
Markenführung
1,016
Online-Marketing
1,011
Internet marketing
1,001
E-commerce
990
Innovation
956
Advertising
919
Internet
909
Absatz
859
Economics
849
Online-Handel
793
Online retailing
790
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76
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991
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86
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85
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85
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76
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76
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55
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47
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32
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32
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31
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31
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29
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28
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26
Conference proceedings
18
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16
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16
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12
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12
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11
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11
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9
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9
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9
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9
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8
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8
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7
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1,738
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7
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Kotler, Philip
18
Aaker, David A.
8
Day, George S.
8
Hawkins, Del I.
8
Kumar, V.
8
Hartley, Robert F.
7
Layton, Roger A.
6
Malhotra, Naresh K.
6
Malshe, Avinash
6
Mothersbaugh, David L.
6
Perreault, William D.
6
Zaltman, Gerald
6
Cannon, Joseph P.
5
Gundlach, Gregory T.
5
Keller, Kevin Lane
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Sheth, Jagdish N.
5
Tadajewski, Mark
5
Albers, Sönke
4
Armstrong, Gary
4
Bachmann, Ruediger
4
Baker, Michael John
4
Boone, Louis E.
4
Boyd, Harper W.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Ehrlich, Gabriel
4
Homburg, Christian
4
Iacobucci, Dawn
4
Kim, Jihyun
4
Kurtz, David L.
4
Lawrence, John D.
4
Lee, Hyun-hwa
4
Lichtenthal, J. David
4
Ruzic, Dimitrije
4
Varadarajan, Rajan
4
Weitz, Barton A.
4
Zikmund, William G.
4
Albaum, Gerald
3
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American Marketing Association
18
American Management Association
5
European Society for Opinion and Marketing Research
5
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
National Industrial Conference Board
3
NetLibrary, Inc
3
Seminar on market modelling
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Management Association, Marketing Division
2
Chartered Institute of Marketing
2
Indian Institute of Foreign Trade <Delhi>
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
AMACOM
1
Academy for Health Services Marketing <Chicago, Ill.>
1
Agency International Development
1
American Management Association / Marketing Division
1
American Society for Public Administration
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Apress L.P.
1
Arthur D. Little, Inc
1
Arthur D. Little, Incorporated <Cambridge, Mass.>
1
Center for Studies in Higher Education, UC Berkeley
1
Christian-Albrechts-Universität zu Kiel
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural Economics
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Deloitte Touche Tohmatsu <New York, NY>
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Department of Commerce
1
Eurohandelsinstitut
1
FAO
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Published in...
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Journal of business research : JBR
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
18
Journal of the Academy of Marketing Science
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Journal of marketing management : MM
17
American journal of agricultural economics
16
Journal of marketing channels : ... distribution systems, strategy, and management
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
Journal of marketing
15
International journal of market research : JMRS ; the journal of the Market Research Society
13
Political marketing in the United States
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of marketing education : JME
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of historical research in marketing
10
Journal of marketing research : JMR
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
9
Journal of business ethics : JOBE
9
Journal of business-to-business marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Working paper / National Bureau of Economic Research, Inc.
9
Does marketing need reform? : fresh perspectives on the future
8
European journal of operational research : EJOR
8
Harvard business review : HBR
8
Marketing intelligence & planning
8
Series / American Marketing Association
8
Australasian marketing journal
7
European journal of marketing : EJM
7
Journal of financial services marketing : JFSM
7
The marketing review
7
AMS review : official publication of the Academy of Marketing Science
6
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of food products marketing
6
Journal of retailing and consumer services
6
Report / Marketing Science Institute
6
SpringerLink / Bücher
6
AMA educators' proceedings
5
Applied economics
5
Business horizons
5
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Source
All
ECONIS (ZBW)
1,782
USB Cologne (EcoSocSci)
37
RePEc
7
BASE
1
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1
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1
Cases in
marketing
Lockley, Lawrence C.
;
Dirksen, Charles J.
-
1960
-
2. ed
Persistent link: https://www.econbiz.de/10002398522
Saved in:
2
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
3
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
4
Marketing
in the American economy
Vaile, Roland S.
;
Grether, E. T.
;
Cox, Reavis
-
1952
Persistent link: https://www.econbiz.de/10000678629
Saved in:
5
Marketing
, principles and methods
Phillips, Charles Franklin
;
Duncan, Delbert J.
-
1968
-
6. ed
Persistent link: https://www.econbiz.de/10002637513
Saved in:
6
Marketing
Problems and improvement programs
Abbott, John Cave
-
1958
Persistent link: https://www.econbiz.de/10001457413
Saved in:
7
Marketing
in business management : text and readings
Shaw, Steven J.
;
Gittinger, C. McFerron
-
1963
Persistent link: https://www.econbiz.de/10002800624
Saved in:
8
Modern
marketing
management : an integrated approach
Mauser, Ferdinand F.
-
1961
Persistent link: https://www.econbiz.de/10002480097
Saved in:
9
Marketing
management in action
Buell, Victor P.
-
1966
Persistent link: https://www.econbiz.de/10001966001
Saved in:
10
Principles of
marketing
: the management view
Buskirk, Richard H.
-
1961
Persistent link: https://www.econbiz.de/10001967057
Saved in:
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