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United States
Consumer behaviour
36
Konsumentenverhalten
33
Brand management
25
Markenführung
23
Marketing
20
Marketing management
20
Social Web
20
Social web
20
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Wine
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Customer satisfaction
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Kreativität
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USA
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Wein
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Luxury goods
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Advertising effects
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B-to-B-Marketing
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Pitt, Leyland F.
8
Berthon, Pierre R.
3
Campbell, Colin
2
Tsao, Hsiu-yuan
2
Caruana, Albert
1
Clyde, Colin Campbell <Baron>
1
Crittenden, Victoria Lynn
1
Halvorson, Wade
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Kietzmann, Jan
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Mills, Adam J.
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Morrison, Stacey
1
Opoku, Robert Ankomah
1
Parent, Michael
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Pitt, Leyland
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Plangger, Kirk
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Rousseau, G. G.
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Sattari, Setayesh
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Wahlstrom, Asa
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Buyer behaviour : a multi-cultural approach
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of general management
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Journal of the Academy of Business Education : JABE
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ECONIS (ZBW)
9
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1
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
Saved in:
2
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
10
,
pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
Saved in:
3
Case teaching in the age of technological sophistication
Pitt, Leyland F.
;
Crittenden, Victoria Lynn
;
Plangger, Kirk
- In:
Journal of the Academy of Business Education : JABE
13
(
2012
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009551308
Saved in:
4
Reading between the vines : analyzing the readability of consumer brand wine web site
Mills, Adam J.
;
Pitt, Leyland F.
;
Sattari, Setayesh
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 169-182
Persistent link: https://www.econbiz.de/10009621102
Saved in:
5
Discriminating between behaviour using market data from panels
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Clyde, Colin …
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10010242930
Saved in:
6
Technology and financial services : marketing in times of U-commerce
Morrison, Stacey
;
Pitt, Leyland F.
;
Kietzmann, Jan
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
4
,
pp. 273-281
Persistent link: https://www.econbiz.de/10011480866
Saved in:
7
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
8
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
9
Attitudes, learning, and involvement
Rousseau, G. G.
;
Pitt, Leyland
- In:
Buyer behaviour : a multi-cultural approach
,
(pp. 249-281)
.
2003
Persistent link: https://www.econbiz.de/10003303858
Saved in:
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