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Unternehmen als Akteure egozentrierter Netzwerke
Schauwecker, Philipp - In: Netzwerkanalyse und Netzwerktheorie : ein neues …, (pp. 517-527). 2008
Persistent link: https://www.econbiz.de/10003882786
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Communication and cooperation in the new product and process development networks - an international comparison of country- and industry-specific patterns
Jürgens, Ulrich - In: New product development and production networks : …, (pp. 107-147). 2000
Persistent link: https://www.econbiz.de/10001455022
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Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy; Roper, Stuart; Medway, Dominic - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
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Experiences of brands and national identity
Bulmer, Sandy; Buchanan-Oliver, Margo - In: Australasian marketing journal 18 (2010) 4, pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
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Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina; Dinnie, Keith - In: Tourism management : research, policies, practice 66 (2018), pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
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The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar - In: The marketing review 19 (2019) 1/2, pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
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Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana; Cherepanova, Viktoriia - In: Baltic Journal of Economic Studies 5 (2019) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
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Differences between American and Indian consumers' visual images
Patel, Neha Chirag; Vila-López, Natalia; … - In: Cross cultural management : an international journal 20 (2013) 1, pp. 50-67
Persistent link: https://www.econbiz.de/10009715753
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Networked machinists : high-technology industries in antebellum America
Meyer, David R.; Meyer, David Ralph - 2006
Persistent link: https://www.econbiz.de/10003301620