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Markenerfolg durch Persönlichk...
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United States
Persönlichkeitspsychologie
12,563
Personality psychology
12,286
Markenimage
10,855
Brand image
10,608
Konsumentenverhalten
7,999
Consumer behaviour
7,995
Markenführung
7,049
Brand management
7,046
Brand
3,290
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3,269
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2,010
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2,009
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1,313
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1,273
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1,200
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1,200
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1,181
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1,163
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1,159
Emotion
1,148
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1,078
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1,059
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1,053
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1,025
Theory
998
USA
997
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971
Online-Marketing
965
Internet marketing
954
Cognition
947
Unternehmenskultur
924
Corporate culture
921
Führungsstil
909
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906
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903
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898
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897
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873
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German
22
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Stevenson, Betsey
7
Wolfers, Justin
7
Bodenhorn, Howard
5
Heckman, James J.
5
Kapteyn, Arie
5
Ben-David, Itzhak
4
Cable, Daniel M.
4
Cattan, Sarah
4
Converse, Patrick D.
4
Graham, John R.
4
Harvey, Campbell R.
4
Krueger, Alan B.
4
Malmendier, Ulrike
4
Mittal, Vikas
4
Ruebeck, Christopher S.
4
Ruhm, Christopher J.
4
Sallee, James M.
4
Schkade, David
4
Smith, James P.
4
Soest, Arthur van
4
Tate, Geoffrey
4
Winterich, Karen Page
4
Altonji, Joseph G.
3
Aquino, Karl
3
Avey, James B.
3
Butcher, Kristin F.
3
De Neve, Jan-Emmanuel
3
Dee, Thomas S.
3
Dessí, Roberta
3
Giuliano, Paola
3
Jiang, Zhengyang
3
Kim, Hyun Jeong
3
Kim, Youn-kyung
3
König, Cornelius J.
3
LaLumia, Sara
3
Lazear, Edward P.
3
Magnusson, Peter
3
McQuarrie, Edward F.
3
Morwitz, Vicki G.
3
Mowen, John C.
3
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2
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2
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2
Business Information Centre <Toronto>
1
Campus Verlag
1
Centre d'Observation Economique
1
Federal Reserve Bank of Chicago / Research Dept
1
OECD
1
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1
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Working paper / National Bureau of Economic Research, Inc.
50
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
Discussion paper series / IZA
21
International journal of selection and assessment
21
Academy of Management journal : AMJ
19
Psychology & marketing
19
Human performance
15
Journal of vocational behavior
14
The journal of product & brand management
12
International journal of hospitality management
11
Journal of business and psychology
11
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
11
Journal of business research : JBR
10
Journal of retailing and consumer services
10
Journal of business ethics : JOBE
9
Journal of consumer behaviour : an international research review
9
The journal of brand management : an international journal
9
Journal of economic psychology : research in economic psychology and behavioral economics
8
Human relations
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of fashion marketing and management
7
Journal of managerial psychology
7
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
7
Management communication quarterly : an international journal
7
The journal of consumer marketing
7
European journal of marketing : EJM
5
Journal of business venturing
5
Journal of international consumer marketing
5
Journal of marketing
5
Journal of marketing theory and practice
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The American economic review
5
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
5
Advances in accounting behavioral research
4
Corporate reputation review : an international journal
4
Discussion paper / Centre for Economic Policy Research
4
Journal of advertising research
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of labor economics
4
Journal of marketing theory and practice : JMTP
4
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ECONIS (ZBW)
974
USB Cologne (EcoSocSci)
2
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date (oldest first)
1
How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector
;
Fastoso, Fernando
;
Fukukawa, Kyoko
- In:
Journal of business research : JBR
103
(
2019
),
pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
Saved in:
2
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
3
Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Chernev, Alexander
;
Gal, David
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 103-119
Persistent link: https://www.econbiz.de/10003857403
Saved in:
4
Consumer identity work as moral protagonism : how myth and ideology animate a brand-mediated moral conflict
Luedicke, Marius K.
;
Thompson, Craig J.
;
Giesler, Markus
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 1016-1032
Persistent link: https://www.econbiz.de/10003962964
Saved in:
5
Got to get you into my life : do brand personalities rub off on consumers?
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 655-669
Persistent link: https://www.econbiz.de/10008747691
Saved in:
6
Investigating relationships between adolescents' liking for an apparel brand and brand self congruency
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10009536033
Saved in:
7
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
8
Internalizing the brand? : identity regulation and resistance at Aqua-Tilt
Russell, Stephanie
- In:
Branded lives : the production and consumption of …
,
(pp. 90-107)
.
2011
Persistent link: https://www.econbiz.de/10009384359
Saved in:
9
Branding television news in a multichannel environment : an exploratory study of network news brand personality
Chan-Olmsted, Sylvia M.
;
Cha, Jiyoung
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003607002
Saved in:
10
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
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