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What drives word-of-mouth? : t...
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United States
Consumer behaviour
83,542
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81,092
Relationship marketing
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Theorie
9,202
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9,199
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9,038
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7,635
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5,858
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5,840
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5,716
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5,253
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5,235
Viral marketing
4,915
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4,895
USA
4,793
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4,520
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4,476
Brand
4,362
Markenartikel
4,351
Einzelhandel
4,188
Retail trade
4,148
Deutschland
4,015
Electronic Commerce
3,794
Werbewirkung
3,740
Germany
3,731
Advertising effects
3,701
E-commerce
3,680
Verbraucherverhalten
3,591
Experiment
3,434
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3,298
Advertising
3,119
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3,041
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15
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14
Jang, Soocheong
13
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13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
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11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
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10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
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Hawkins, Del I.
8
Kiser, Elizabeth K.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
Souleles, Nicholas S.
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Stewart, Hayden
8
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8
Viswanathan, Madhu
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Yoon, Sukki
8
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7
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American Council on Consumer Interests
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American Home Economics Association
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American Management Association
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Boston College / Department of Economics
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Brookings Institution
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1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
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Federal Reserve Bank of Chicago / Research Dept
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Goethe-Universität Frankfurt am Main
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National Center for Food and Agricultural Policy <USA>
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National Planning Association / Joint Subcommittee on U.S. Foreign Aid
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NetLibrary, Inc
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Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Journal of retailing and consumer services
72
Journal of business research : JBR
68
Psychology & marketing
64
NBER working paper series
56
International journal of hospitality management
54
Journal of fashion marketing and management
51
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Journal of marketing theory and practice
38
The journal of consumer marketing
38
International journal of consumer studies
37
The American economic review
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of international consumer marketing
34
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Journal of consumer behaviour : an international research review
29
American economic journal : a journal of the American Economic Association
28
Journal of advertising research
27
International journal of sport management and marketing : IJSMM
26
Discussion paper / Centre for Economic Policy Research
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of marketing
21
Journal of travel and tourism marketing
21
The review of economics and statistics
20
Journal of business ethics : JOBE
19
Services marketing quarterly
19
The journal of services marketing
19
Young consumers : insight and ideas for responsible marketers
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Journal of hospitality marketing & management
18
Finance and economics discussion series
17
Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
4,535
USB Cologne (EcoSocSci)
10
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
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1
Consumer shopping value, satisfaction and loyalty in discount retailing
Carpenter, Jason M.
- In:
Journal of retailing and consumer services
15
(
2008
)
5
,
pp. 358-363
Persistent link: https://www.econbiz.de/10003742276
Saved in:
2
The influential attributes that affect resident slot gamblers' repatronage intentions and willingness to recommend casinos to others
Yi, Sunyoung
;
Busser, James A.
- In:
Journal of hospitality & leisure marketing : the …
16
(
2007
)
4
,
pp. 343-367
Persistent link: https://www.econbiz.de/10003766529
Saved in:
3
A cross-national comparison of consumer perceptions of service recovery
Lee, Kyuho
;
Khan, Mahmood A.
;
Ko, Jae-youn
- In:
Journal of travel and tourism marketing
24
(
2008
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003778618
Saved in:
4
Influence of institutional DINESERV on customer satisfaction, return intention, and word-of-mouth
Kim, Woo Gon
;
Ng, Christy Yen Nee
;
Kim, Yen-soon
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 10-17
Persistent link: https://www.econbiz.de/10003798132
Saved in:
5
Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol
;
Lee, Thae Min
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
Saved in:
6
Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan
Money, R. Bruce
;
Gilly, Mary C.
;
Graham, John L.
-
2006
Persistent link: https://www.econbiz.de/10003410658
Saved in:
7
Understanding consumer recommendation behavior
Chen, Wen-kuo
;
Huang, Heng-chiang
;
Chou, Seng-cho T.
- In:
Handbook of research on mobile marketing management
,
(pp. 401-415)
.
2010
Persistent link: https://www.econbiz.de/10003919394
Saved in:
8
Estimating causal installed-base effects : a bias-correction approach
Narayanan, Sridhar
;
Nair, Harikesh
-
2011
Persistent link: https://www.econbiz.de/10008906087
Saved in:
9
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Saved in:
10
Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008908379
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