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United States
Strategisches Management
40,039
Strategic management
33,787
Marketingmanagement
16,944
Marketing management
16,358
Theorie
6,369
Theory
6,315
Deutschland
4,479
Marketing
4,317
Unternehmenserfolg
4,200
Germany
4,096
Firm performance
4,031
USA
3,373
Organizational change
2,881
Innovation
2,832
Organisatorischer Wandel
2,832
Innovationsmanagement
2,775
Multinationales Unternehmen
2,707
KMU
2,670
Consumer behaviour
2,667
SME
2,662
Konsumentenverhalten
2,657
Innovation management
2,568
Transnational corporation
2,511
Management
2,332
Relationship marketing
2,318
Beziehungsmarketing
2,306
Wettbewerbsstrategie
2,111
Strategische Planung
2,087
Unternehmen
2,001
Competitive strategy
1,993
Erfolgsfaktor
1,789
Corporate Social Responsibility
1,702
Unternehmensplanung
1,695
Personalmanagement
1,676
Corporate social responsibility
1,672
Human Resource Management
1,654
Brand management
1,632
Markenführung
1,620
Wettbewerbsvorteil
1,583
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144
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1,979
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1,225
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5
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91
Reprint
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Ratgeber
42
Guidebook
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Aufsatzsammlung
35
Bibliografie enthalten
25
Bibliography included
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Glossar enthalten
25
Glossary included
25
Interview
22
Konferenzschrift
21
Fallstudiensammlung
17
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16
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11
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11
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10
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6
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5
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English
3,056
German
151
French
3
Undetermined
3
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1
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Kotler, Philip
17
Kaiser, Harry M.
12
Pearce, John A.
11
Hitt, Michael A.
9
Robinson, Richard B.
9
Rugman, Alan M.
9
Hawkins, Del I.
8
Henry, Craig
7
Ireland, R. Duane
7
Kumar, V.
7
Perreault, William D.
7
Porter, Michael E.
7
Eulerich, Marc
6
Hoskisson, Robert E.
6
Keller, Kevin Lane
6
Mintzberg, Henry
6
Mothersbaugh, David L.
6
Smith, Alan D.
6
Song, Michael
6
Verbeke, Alain
6
Welge, Martin K.
6
Bryson, John M.
5
Burgelman, Robert A.
5
Calantone, Roger J.
5
Chandler, David
5
Ignatius, Adi
5
Levy, Michael
5
Lindgreen, Adam
5
Miller, Danny
5
Newman, Bruce I.
5
Parnell, John A.
5
Schuler, Randall S.
5
Teece, David J.
5
Wood, John Cunningham
5
Wood, Michael C.
5
Armstrong, Gary
4
Barney, Jay B.
4
Best, Roger J.
4
Boyd, Harper W.
4
Eisenhardt, Kathleen M.
4
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American Marketing Association
15
IGI Global
12
NetLibrary, Inc
6
Northern Ireland Assembly
4
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
National Bureau of Economic Research
3
Springer Fachmedien Wiesbaden
3
USA / General Accounting Office
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
INSEAD
2
Klaus Kellner Verlag e.K.
2
Macquarie University / Department of Economics
2
Small Business Institute <Fresno, Calif.>
2
AMACOM
1
Academy of Marketing
1
Akademie für Politik und Zeitgeschehen
1
American Council for the Arts
1
American Enterprise Institute for Public Policy Research
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Management Associations, inc.
1
Asian Productivity Organization
1
Books on Demand GmbH <Norderstedt>
1
Business International S.A.
1
Center for the Evaluative Clinical Sciences <Hanover, NH>
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
Chartered Institute of Transport
1
Claremont Institute for Economic Policy Studies
1
Conference Board
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Postal and Delivery Economics <27., 2019, Dublin>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Research Institute of Management
1
European Institute for Advanced Studies in Management
1
FinanzBuch Verlag
1
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Harvard business review : HBR
40
Strategic management journal
33
Working paper / National Bureau of Economic Research, Inc.
29
Strategy & leadership : a publication of Strategic Leadership Forum
26
Harvard-Business-Manager : das Wissen der Besten
24
Journal of business research : JBR
24
SpringerLink / Bücher
22
Journal of marketing
21
Academy of Management journal : AMJ
19
Long range planning : LRP ; international journal of strategic management
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of business strategy
14
Journal of strategy and management
13
MIT sloan management review
13
California management review
12
European journal of marketing : EJM
11
Faculty & research / Insead : working paper series
11
Journal of marketing management : MM
11
Management international review : mir ; journal of international business
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
The journal of consumer marketing
10
Journal of marketing theory and practice
9
Journal of the Academy of Marketing Science
9
Management decision : MD
9
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
9
Strategy power plays : how the world's most strategic minds reach the top of their game
9
Technological forecasting & social change : an international journal
9
Working papers / Harvard Business School, Division of Research
9
Journal of business ethics : JOBE
8
Journal of marketing communications
8
Organizational dynamics : a quarterly review of organizational behavior for professional managers
8
The journal of corporate accounting & finance
8
International journal of production economics
7
International journal of technology management : IJTM
7
Journal of operations management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
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Source
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ECONIS (ZBW)
3,199
USB Cologne (EcoSocSci)
7
RePEc
3
Showing
1
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date (oldest first)
1
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
2
Strategic marketing management : planning, implementation and control
Wilson, R. M. S.
;
Gilligan, Colin
-
1997
-
2nd ed
Persistent link: https://www.econbiz.de/10000621186
Saved in:
3
Strategic marketing decisions and cost structure implications
Walters, David
;
Korkofingas, Con
-
1997
Persistent link: https://www.econbiz.de/10000622215
Saved in:
4
Strategic issues in marketing
Wills, Gordon
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000581559
Saved in:
5
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
6
The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Verlinden, Marc
;
Peeters, Leo
;
VanDriessen, Wim
-
1994
Persistent link: https://www.econbiz.de/10000588639
Saved in:
7
Marketing concepts and strategies in the next decade
Rodger, Leslie W.
-
1973
Persistent link: https://www.econbiz.de/10000329810
Saved in:
8
Strategic market planning : a blueprint for success
McNamee, Patrick B.
-
1998
Persistent link: https://www.econbiz.de/10000637773
Saved in:
9
Differentiation and value strategy : issues for the marketing operations management interface
Walters, David
-
1997
Persistent link: https://www.econbiz.de/10000645000
Saved in:
10
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
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