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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Strategic marketing management : planning, implementation and control
Wilson, R. M. S.; Gilligan, Colin - 1997 - 2nd ed
Persistent link: https://www.econbiz.de/10000621186
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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000622215
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Strategic issues in marketing
Wills, Gordon (contributor) - 1974
Persistent link: https://www.econbiz.de/10000581559
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Verlinden, Marc; Peeters, Leo; VanDriessen, Wim - 1994
Persistent link: https://www.econbiz.de/10000588639
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Marketing concepts and strategies in the next decade
Rodger, Leslie W. - 1973
Persistent link: https://www.econbiz.de/10000329810
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Strategic market planning : a blueprint for success
McNamee, Patrick B. - 1998
Persistent link: https://www.econbiz.de/10000637773
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Differentiation and value strategy : issues for the marketing operations management interface
Walters, David - 1997
Persistent link: https://www.econbiz.de/10000645000
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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452