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United States
Consumer behaviour
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13,638
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10,873
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9,044
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6,276
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5,927
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5,848
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5,809
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5,748
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5,743
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5,585
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5,480
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4,790
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4,535
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Lusk, Jayson L.
21
Kaiser, Harry M.
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Kotler, Philip
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Stavins, Joanna
15
Einav, Liran
14
Jang, Soocheong
14
McFadden, Daniel
13
Schuh, Scott
13
Tucker, Catherine
13
Agarwal, Sumit
12
Allcott, Hunt
12
Han, Heesup
12
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12
Richards, Timothy J.
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Winter, Joachim
12
Dong, Diansheng
11
Dubé, Jean-Pierre
11
Goldsmith, Ronald E.
11
Grewal, Dhruv
11
Handel, Benjamin R.
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Heiss, Florian
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10
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Goldfarb, Avi
10
Kaplan, Greg
10
Kolstad, Jonathan
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Roe, Brian
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Baghestani, Hamid
9
Calantone, Roger J.
9
Carpenter, Jason M.
9
Chomsisengphet, Souphala
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Tadajewski, Mark
9
Viswanathan, Madhu
9
Yoon, Sukki
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8
Burton, Scot
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NetLibrary, Inc
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
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USA / Department of Agriculture
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Academy of Marketing
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Chartered Institute of Marketing
2
Federal Reserve Bank of New York
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INSEAD
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Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
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Springer Fachmedien Wiesbaden
2
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Universität Mannheim
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1
Advertising Research Foundation
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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American Council on Consumer Interests
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American Home Economics Association
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American Management Association / Marketing Division
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American Management Association, Marketing Division
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American Society for Public Administration
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Working paper / National Bureau of Economic Research, Inc.
259
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
Journal of business research : JBR
84
Journal of advertising research
80
Psychology & marketing
80
Journal of retailing and consumer services
72
Journal of advertising : official publication of the American Academy of Advertising
63
NBER working paper series
62
American journal of agricultural economics
59
Journal of fashion marketing and management
55
International journal of hospitality management
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of consumer affairs : official publication of the American Council on Consumer Interests
44
The journal of consumer marketing
43
Journal of marketing theory and practice
39
International journal of consumer studies
38
Journal of international consumer marketing
37
The American economic review
37
Journal of marketing
36
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
Journal of the Academy of Marketing Science
34
Journal of consumer behaviour : an international research review
31
American economic journal : a journal of the American Economic Association
30
International journal of retail & distribution management
30
International journal of sport management and marketing : IJSMM
29
Discussion paper / Centre for Economic Policy Research
28
Journal of business ethics : JOBE
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
Journal of sport management : the official journal of the North American Society of Sport Management
27
International journal of advertising : the quarterly review of marketing communications
26
Applied economics
25
Journal of marketing management : MM
25
SpringerLink / Bücher
25
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
24
Journal of food products marketing
23
Journal of promotion management : JPM
22
Services marketing quarterly
22
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
The review of economics and statistics
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ECONIS (ZBW)
6,208
USB Cologne (EcoSocSci)
79
RePEc
7
BASE
1
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1
Sensory
marketing
Hultén, Bertil
;
Broweus, Niklas
;
Dijk, Marcus van
-
2009
Persistent link: https://www.econbiz.de/10003809891
Saved in:
2
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
3
Born to buy
Schor, Juliet B.
-
2005
-
1. pbk. ed.
Persistent link: https://www.econbiz.de/10003140245
Saved in:
4
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
5
Interkulturelle Werbung
Müller, Wendelin G.
-
1997
Persistent link: https://www.econbiz.de/10000601080
Saved in:
6
Grundlagen der internationalen Werbung : mit einer empirischen Fallstudie über den Einsatz von Werten in der Werbung am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10012700129
Saved in:
7
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
8
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
9
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
10
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
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