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United States
Consumer behaviour
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4,025
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3,951
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16
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13
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13
Schuh, Scott
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12
Han, Heesup
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Tonsor, Glynn T.
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Winter, Joachim
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11
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Heiss, Florian
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10
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Yoon, Sukki
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Barber, Nelson
8
Calantone, Roger J.
8
Carpenter, Jason M.
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
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NetLibrary, Inc
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INSEAD
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American Council on Consumer Interests
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American Home Economics Association
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American Management Association, Marketing Division
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Books on Demand GmbH <Norderstedt>
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Boston College / Department of Economics
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1
Bureau of International Labor Affairs
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Chambre de commerce et d'industrie de Paris
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
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Cornell University / Department of Applied Economics and Management
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Department of Labor
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Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
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Working paper / National Bureau of Economic Research, Inc.
251
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Journal of business research : JBR
86
Journal of retailing and consumer services
71
Psychology & marketing
67
NBER working paper series
56
International journal of hospitality management
54
Journal of fashion marketing and management
51
American journal of agricultural economics
49
The journal of consumer marketing
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of marketing theory and practice
38
The American economic review
38
International journal of consumer studies
37
Journal of international consumer marketing
34
Journal of advertising research
33
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
International journal of retail & distribution management
31
Journal of the Academy of Marketing Science
31
Journal of consumer behaviour : an international research review
30
American economic journal : a journal of the American Economic Association
29
International journal of sport management and marketing : IJSMM
28
Discussion paper / Centre for Economic Policy Research
25
Journal of sport management : the official journal of the North American Society of Sport Management
25
European journal of marketing : EJM
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of business ethics : JOBE
23
Journal of food products marketing
23
The review of economics and statistics
23
Applied economics
22
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
22
Services marketing quarterly
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of travel and tourism marketing
20
Journal of agricultural and applied economics
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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Journal of marketing management : MM
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ECONIS (ZBW)
5,605
USB Cologne (EcoSocSci)
11
RePEc
7
USB Cologne (business full texts)
1
Other ZBW resources
1
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1
Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
Saved in:
2
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
3
Interactive or reactive? : marketing with Twitter
Burton, Suzan
;
Soboleva, Alena
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
Saved in:
4
Exploring the influences of perceived interactivity on consumers' e-shopping effectiveness
Park, Mijung
;
Park, JungKun
- In:
Journal of customer behaviour
8
(
2009
)
4
,
pp. 361-379
Persistent link: https://www.econbiz.de/10003916601
Saved in:
5
Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.
;
Chiagouris, Larry
;
Gopalakrishna, Pradeep
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
Saved in:
6
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
Saved in:
7
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
8
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
9
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
10
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
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