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Public relations meets marketing online : an exploratory study of biotech small- to medium-sized enterprises
Gurau, Calin - In: New media and public relations, (pp. 285-298). 2007
Persistent link: https://www.econbiz.de/10003553938
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Internet pricing : a two sided market perspective
Samanta, Swadesh Kumar; Pan, Hui; Woods, John; … - In: International journal of economics and business research 3 (2011) 2, pp. 225-240
Persistent link: https://www.econbiz.de/10008932989
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Marketing digital music : can DRM help?
Duchene, Anne (contributor); Peitz, Martin (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003106241
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E-promotions : the value of e-mail marketing
Giannoni, Gerardo - 2000
Persistent link: https://www.econbiz.de/10001699106
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Communications policy in transition : the Internet and beyond
Compaine, Benjamin (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001663521
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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A comparative perspective on Internet Explorer
Davis, Steven J.; Murphy, Kevin M. - In: The American economic review 90 (2000) 2, pp. 184-187
Persistent link: https://www.econbiz.de/10001502627
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829
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Marketing in the digital age
O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed
Persistent link: https://www.econbiz.de/10001449011
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Internet companies' growth strategies : determinants of investment intensity and long term performance
Eisenmann, Thomas R. - 2003
Persistent link: https://www.econbiz.de/10001769556