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The DVD vs. DIVX standard war : network effects and empirical evidence of vaporware
Dranove, David; Gandal, Neil - 1999
Persistent link: https://www.econbiz.de/10001374937
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D. (ed.); Herrmann, Andreas (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000640799
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 4, pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
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The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domest...
Neese, William T.; Foxx, William; Eppler, Dianne B. - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 114-128
Persistent link: https://www.econbiz.de/10012257887
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Bundling as a new product introduction strategy : the role of brand image and bundle features
Sheng, Shibin; Pan, Yue - In: Journal of retailing and consumer services 16 (2009) 5, pp. 367-376
Persistent link: https://www.econbiz.de/10003875618
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Investors' valuation of global product design and development
Ojah, Kalu - In: Journal of international business studies : JIBS ; an … 34 (2003) 5, pp. 457-472
Persistent link: https://www.econbiz.de/10001809672
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The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate; Mooth, Rob; Wiesenfeld, David; … - In: Journal of advertising research 47 (2007) 4, pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
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Response to activewear apparel advertisements by US baby boomers : an examination of cognitive versus chronological age factors
Wray, Anja Zurcher; Hodges, Nancy - In: Journal of fashion marketing and management 12 (2008) 1, pp. 8-23
Persistent link: https://www.econbiz.de/10003696343
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678