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United States
Marketingmanagement
17,152
Marketing management
16,328
Marketing
8,977
Internationales Marketing
5,821
Deutschland
5,772
International marketing
5,721
Germany
4,823
Theorie
4,754
Theory
4,724
Consumer behaviour
4,703
Konsumentenverhalten
4,648
Beziehungsmarketing
3,311
Relationship marketing
3,308
Brand management
2,920
Markenführung
2,914
Electronic Commerce
2,118
Strategisches Management
2,111
USA
2,084
Online-Marketing
1,963
Internet marketing
1,843
Werbung
1,808
Marktforschung
1,776
Unternehmen
1,675
Markenpolitik
1,641
Verbraucherverhalten
1,630
Kundenmanagement
1,538
Markenimage
1,327
Unternehmenserfolg
1,306
Market research
1,280
Internet
1,258
Innovation
1,244
Markenartikel
1,239
Firm performance
1,238
Strategic management
1,223
Brand image
1,201
Erfolgsfaktor
1,195
Advertising
1,166
Management
1,164
Social Web
1,152
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45
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938
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901
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33
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754
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754
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173
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139
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110
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98
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91
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67
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40
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36
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Amtsdruckschrift
30
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30
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30
Konferenzschrift
27
No longer published / No longer aquired
24
Conference proceedings
19
Reprint
19
Statistik
19
Ratgeber
17
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16
Bibliographie
15
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12
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10
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10
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7
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7
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English
1,728
German
144
Spanish
2
French
1
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1
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1
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Kotler, Philip
19
Czinkota, Michael R.
12
Kaiser, Harry M.
12
Ronkainen, Ilkka A.
11
Kumar, V.
10
Hawkins, Del I.
8
Cavusgil, S. Tamer
7
Hartley, Robert F.
7
Keegan, Warren J.
7
Keller, Kevin Lane
7
Perreault, William D.
7
Day, George S.
6
Mothersbaugh, David L.
6
Song, Michael
6
Tadajewski, Mark
6
Ball, Donald A.
5
Di Benedetto, C. Anthony
5
Geringer, John Michael
5
Hult, G. Tomas M.
5
Jain, Subhash C.
5
Jones, D. G. Brian
5
Kotabe, Masaaki
5
Lehmann, Donald R.
5
Minor, Michael
5
Newman, Bruce I.
5
Aaker, David A.
4
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Calantone, Roger J.
4
Cannon, Joseph P.
4
Daniels, John Day
4
Gupta, Sunil
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Mueller, Barbara
4
Westjohn, Stanford A.
4
Williamson, Nicholas C.
4
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American Marketing Association
16
NetLibrary, Inc
4
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Books on Demand GmbH <Norderstedt>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Friedrich-Schiller-Universität Jena
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
USA / General Accounting Office
2
AMACOM
1
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Art Directors Club <New York, N.Y.>
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
1
Fisher Investments Inc. <Woodside, Calif.>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Institut für Weltwirtschaft
1
Institute of Marketing
1
Institute of Marketing and Management <Delhi>
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
International Marketing Congress <18, 1990, Delhi>
1
Internationale Fachtagung Messen der Teuerung <6, 2001, Erfurt>
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Michigan State University
1
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Journal of business research : JBR
32
Journal of marketing
22
Journal of global marketing
21
SpringerLink / Bücher
21
Industrial marketing management : the international journal for industrial and high-tech firms
16
European journal of marketing : EJM
13
Journal of advertising research
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of international marketing
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
The journal of consumer marketing
11
Journal of marketing communications
10
Europäische Hochschulschriften / 5
9
Harvard business review : HBR
9
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
9
American journal of agricultural economics
8
International marketing review
8
Journal of marketing theory and practice
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
8
Advances in international marketing
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
Australasian marketing journal
6
Business horizons
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing research : JMR
6
MSI reports : working paper series
6
Psychology & marketing
6
Report / Marketing Science Institute
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Asia Pacific journal of marketing and logistics
5
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Source
All
ECONIS (ZBW)
1,811
USB Cologne (EcoSocSci)
59
RePEc
1
Other ZBW resources
1
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1
International marketing : analysis and strategy
Onkvisit, Sak
;
Shaw, John J.
-
2004
-
4. ed.
Persistent link: https://www.econbiz.de/10001808893
Saved in:
2
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
3
International marketing
Cateora, Philip R.
-
1987
-
6. ed.
Persistent link: https://www.econbiz.de/10000739474
Saved in:
4
Interkulturelle Werbung
Müller, Wendelin G.
-
1997
Persistent link: https://www.econbiz.de/10000601080
Saved in:
5
Internationale Kunden-Lieferanten-Beziehungen : Determinanten - Steuerungsmechanismen - Beziehungsqualität
Kiedaisch, Ingo
-
1997
Persistent link: https://www.econbiz.de/10000635087
Saved in:
6
Auslandsmessen im internationalen Marketing : vergleichende Konzeption des Messeeinsatzes in Osteuropa, China und den USA
Martin, Thomas A.
;
Prinz, Monika
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003310996
Saved in:
7
International marketing and purchasing of industrial goods : an interaction approach
Håkansson, Håkan
(
ed.
)
-
1982
Persistent link: https://www.econbiz.de/10003086676
Saved in:
8
Markteintritts- und Marktbearbeitungsstrategien im internationalen Dienstleistungsmarketing : eine empirische Analyse in europäischen Schlüsselmärkten
Kemper, Thomas
-
2001
Persistent link: https://www.econbiz.de/10001546557
Saved in:
9
Business without borders : a strategic guide to global marketing
DePalma, Donald A.
-
2002
Persistent link: https://www.econbiz.de/10001653671
Saved in:
10
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
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