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Wahrheit und Werbung
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United States
Werbung
13,887
Ethik
12,334
Ethics
10,639
Advertising
9,824
Unternehmensethik
4,360
Business ethics
4,321
Werbewirkung
3,828
Advertising effects
3,774
Konsumentenverhalten
3,632
Consumer behaviour
3,623
Theorie
3,361
Theory
3,307
Wirtschaftsethik
3,003
Economic ethics
2,805
Online-Marketing
1,818
Internet marketing
1,813
USA
1,442
Deutschland
1,175
Marketing
922
Corporate Social Responsibility
871
Corporate social responsibility
857
Markenführung
785
Brand management
781
Führungsstil
728
Welt
728
Leadership style
726
World
715
Marketingmanagement
708
Germany
692
Marketing management
687
advertising
651
Experiment
633
Social Web
596
Social web
595
Entscheidung
520
Decision
511
Entscheidungstheorie
511
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502
Markenimage
490
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829
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388
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4
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96
Working Paper
96
Hochschulschrift
37
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33
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23
Sammelwerk
23
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15
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15
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13
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11
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11
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9
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9
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9
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8
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6
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5
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4
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3
Bibliografie
3
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3
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3
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3
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3
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2
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2
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English
1,191
German
31
French
1
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All
Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
McGee, Robert W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Petty, Ross D.
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Valentine, Sean
4
Yoon, Sukki
4
Andrews, J. Craig
3
Baek, Tae Hyun
3
Bernardi, Richard A.
3
Chandra, Ambarish
3
Cragg, Wesley
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Elias, Rafik Z.
3
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IGI Global
6
National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Society of Newspaper Editors
1
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Edward Elgar Publishing
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
Harvard Graduate School of Business Administration
1
Hogrefe Verlag
1
IP Deutschland GmbH <Köln>
1
Institute for World Economy and Maritime Traffic
1
J. L. Kellogg Graduate School of Management
1
Robert Schuman Centre for Advanced Studies
1
Smithsonian Institution
1
Soraj Hongladarom
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Verlag Hans Huber
1
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Published in...
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Journal of business ethics : JOBE
96
Journal of advertising research
28
Working paper / National Bureau of Economic Research, Inc.
28
Journal of advertising : official publication of the American Academy of Advertising
26
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of business and economic perspectives
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of media economics
7
Discussion paper / Centre for Economic Policy Research
6
European journal of marketing : EJM
6
International journal of advertising : the review of marketing communications
6
International journal of industrial organization
6
Journal of business research : JBR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
SAM advanced management journal : amj
6
Services marketing quarterly
6
Southern economic journal
6
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
6
Advances in applied microeconomics : a research annual
5
Business ethics quarterly : the journal of the Society for Business Ethics
5
Economic inquiry : journal of the Western Economic Association International
5
Journal of global marketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Business and society review : a quarterly forum on the role of business in a free society
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of diversity management
4
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ECONIS (ZBW)
1,201
USB Cologne (EcoSocSci)
20
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1
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1
The place of ethical theory in business ethics
Audi, Robert
- In:
The Oxford handbook of business ethics
,
(pp. 46-69)
.
2010
Persistent link: https://www.econbiz.de/10003976474
Saved in:
2
The ethics of food advertising targeted toward children : parental viewpoint
Bakir, Aysen
;
Vitell, Scott J.
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 299-311
Persistent link: https://www.econbiz.de/10003958491
Saved in:
3
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
4
Legal and ethical challenges of online behavioral targeting in advertising
Nill, Alexander F.
;
Aalberts, Robert J.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Saved in:
5
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
6
Health inequalities as policy issues : their moral and public health significance
Vågerö, Denny
-
1993
Persistent link: https://www.econbiz.de/10000858750
Saved in:
7
Aristotelian ethics and federal budgeting
Hui, Yee-keung
-
1992
Persistent link: https://www.econbiz.de/10000866957
Saved in:
8
The crisis in health care : costs, choices, and strategies
Coddington, Dean C.
;
Keen, David J.
;
Moore, Keith D.
; …
-
1990
-
1. ed.
Persistent link: https://www.econbiz.de/10000808328
Saved in:
9
Business ethics : where profits meet value systems
Robin, Donald P.
-
1989
Persistent link: https://www.econbiz.de/10000771712
Saved in:
10
The moral manager
Walton, Clarence Cyril
-
1988
Persistent link: https://www.econbiz.de/10000763973
Saved in:
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