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United States
Relationship marketing
26,443
Beziehungsmarketing
25,768
Lieferantenmanagement
17,644
Supplier relationship management
17,601
Marketingmanagement
17,195
Marketing management
16,604
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5,721
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Germany
5,135
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4,356
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4,237
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4,225
Brand management
3,971
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3,960
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3,091
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3,051
E-commerce
2,972
Social Web
2,746
Social web
2,745
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2,723
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2,664
Markenimage
2,461
Brand image
2,460
Innovation
2,343
Einzelhandel
2,214
Retail trade
2,191
Vertrauen
2,016
Confidence
2,004
Business-to-business marketing
1,984
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1,976
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1,950
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Smith, Alan D.
18
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17
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14
Kaiser, Harry M.
12
Helper, Susan
10
Hawkins, Del I.
8
Keller, Kevin Lane
8
Perreault, William D.
8
Gulati, Ranjay
7
Johnson, Michael D.
7
Walsh, Gianfranco
7
Brodie, Roderick J.
6
Kamal, Fariha
6
Monarch, Ryan
6
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6
Song, Michael
6
Vukina, Tomislav
6
Autry, Chad W.
5
Cahill, David L.
5
Conduit, Jodie
5
Goldsby, Thomas J.
5
Han, Heesup
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
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5
Knemeyer, A. Michael
5
Malhotra, Naresh K.
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Mattila, Anna S.
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Newman, Bruce I.
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Ruyter, Ko de
5
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4
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4
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4
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4
Blankson, Charles
4
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4
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4
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4
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4
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NetLibrary, Inc
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European Society for Opinion and Marketing Research
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Gottfried Wilhelm Leibniz Universität Hannover
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Institut Arbeit und Technik
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National Bureau of Economic Research
2
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1
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American Management Association, Marketing Division
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Arthur D. Little International Inc. <Wiesbaden>
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Books on Demand GmbH <Norderstedt>
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Business Information Centre <Toronto>
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Confederation of Britisch Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
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EurOMA <21., 2014, Palermo>
1
EurOMA <22., 2015, Neuenburg, Schweiz>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
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1
Harvard Graduate School of Business Administration
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Ludwig-Maximilians-Universität München
1
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1
Marketing Research Congress <50, 1997, Edinburgh>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of business research : JBR
44
Journal of marketing
34
The journal of business & industrial marketing
24
Working paper / National Bureau of Economic Research, Inc.
24
American journal of agricultural economics
23
International journal of hospitality management
23
Journal of the Academy of Marketing Science
23
Harvard business review : HBR
21
The journal of services marketing
21
International journal of production economics
18
Journal of retailing and consumer services
18
European journal of operational research : EJOR
17
Journal of marketing management : MM
17
International journal of production research
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Services marketing quarterly
16
Journal of advertising research
15
Psychology & marketing
14
Report / Marketing Science Institute
14
Business horizons
13
European journal of marketing : EJM
13
Journal of business-to-business marketing
13
Journal of service research : JSR
13
Production and operations management : an international journal of the Production and Operations Management Society
13
SpringerLink / Bücher
13
Strategy & leadership : a publication of Strategic Leadership Forum
13
Journal of marketing theory and practice
12
Journal of operations management
12
The journal of personal selling & sales management : JPSSM
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of business ethics : JOBE
11
Journal of business logistics : JBL
11
The journal of consumer marketing
11
Australasian marketing journal
10
Journal of travel and tourism marketing
10
The journal of applied business research
10
Academy of Management journal : AMJ
9
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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ECONIS (ZBW)
3,033
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
of
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date (oldest first)
1
Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
Saved in:
2
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
3
The grocery retailing sector in Germany : ECR activities in comparison to the USA
Katsaras, Nikolaos
;
Schamel, Günter
-
1999
Persistent link: https://www.econbiz.de/10001366263
Saved in:
4
Der Beitrag des Internet zum Relationship-Marketing : eine theoretische und empirische Analyse
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416557
Saved in:
5
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
6
Interactive or reactive? : marketing with Twitter
Burton, Suzan
;
Soboleva, Alena
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
Saved in:
7
Empirical analysis of functional Web 2.0 environments
Stephens, R. Todd
- In:
Web 2.0 : the business model
,
(pp. 1-20)
.
2009
Persistent link: https://www.econbiz.de/10003813267
Saved in:
8
Doing well by doing good : Les Grands Ballets Canadiens de Montréal offers dance therapy as a strategic initiative
Courchesne, André
;
Ravanas, Philippe
;
Pulido, Cristian
- In:
International journal of arts management
20
(
2017
)
1
,
pp. 78-83
Persistent link: https://www.econbiz.de/10011782220
Saved in:
9
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
Saved in:
10
Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.
;
Blankson, Charles
;
Guzman, Francisco
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
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