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The utility of prestige : Chinese and American hedonic ratings of prestige goods
Adams, Russell - In: Journal of global marketing 24 (2011) 4, pp. 287-304
Persistent link: https://www.econbiz.de/10009377182
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Landeskundliche und marketingrelevante Grundlagen zum sportbezogenen Freizeitverhalten in den USA
Becker, Christian (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002411169
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Patterns of consumer interest across developed and emerging markets
Kulkarni, Gauri - In: International business and economics research journal 11 (2012) 6, pp. 603-610
Persistent link: https://www.econbiz.de/10009658070
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A study of perceived innovation characteristics across cultures and stages of diffusion
Flight, Richard L.; Allaway, Arthur W.; Kim, Wan-min; … - In: Journal of marketing theory and practice 19 (2011) 1, pp. 109-125
Persistent link: https://www.econbiz.de/10008900885
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Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T. - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
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Cross-cultural cool : consumer implications of urban identification in the United States and Hong Kong
Towns, Marlene Morris - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 131-143
Persistent link: https://www.econbiz.de/10009774917
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Consumer vanity : Konzeptualisierung der Eitelkeit von Konsumenten
Wiedmann, Klaus-Peter; Siebels, Astrid; Kelsch, Viktoria - 2008
Persistent link: https://www.econbiz.de/10003735441
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U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 893-910
Persistent link: https://www.econbiz.de/10012258146
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya; Rice, Gillian; Bandyopadhyay, Subir - In: Journal of international consumer marketing 24 (2012) 3, pp. 147-167
Persistent link: https://www.econbiz.de/10009566969