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The antecedents and outcomes of attachment and sponsor image within charity sport events
Filo, Kevin; Funk, Daniel C.; O'Brian, Danny - In: Journal of sport management : the official journal of … 24 (2010) 6, pp. 623-648
Persistent link: https://www.econbiz.de/10008825840
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Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.; Harris, Eric G.; Lafferty, … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
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Show car activation : a practitioner's recommendation for increasing brand equity
Dodds, Mark - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 49-56
Persistent link: https://www.econbiz.de/10008650625
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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles - In: International journal of sport finance 6 (2011) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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Exploring the degree of commercialisation associated with sports marketing activities
Smith, Amber A.; Synowka, David P.; Clark, John S.; … - In: International journal of services and operations management 11 (2012) 2, pp. 170-200
Persistent link: https://www.econbiz.de/10009503743
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Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close; Lacey, Russell - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
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Runner identity and sponsorship : evaluating the Rock 'n' Roll marathon
Lough, Nancy L.; Pharr, Jennifer R.; Owen, Jason O. - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 4, pp. 198-211
Persistent link: https://www.econbiz.de/10010475546
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Time on camera : an additional explanation of NASCAR tournaments
Groothuis, Peter Andrew; Groothuis, Jana D.; Rotthoff, … - In: Journal of sports economics 12 (2011) 5, pp. 561-570
Persistent link: https://www.econbiz.de/10009383729
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Exploring the effect of communication channels on sponsorship effectiveness : a case study of Super Bowl XLII
Choi, Yun Seok; Yoh, Taeho - In: International journal of sport management and marketing … 9 (2011) 1/2, pp. 75-93
Persistent link: https://www.econbiz.de/10009232474