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Essentials of marketing : a ma...
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United States
Marketing
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17
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16
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Vereinigte Staaten
9
Absatz
8
International marketing
8
Internationales Marketing
8
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6
Supplier relationship management
6
Absatzpolitik
4
Distribution channel
4
Handel
4
Verbraucher
4
Vertriebsweg
4
Absatztechnik
3
Beziehungsmarketing
3
Market research
3
Preisbindung
3
Preisgestaltung
3
Relationship marketing
3
Resale price maintenance
3
Antitrust law
2
B-to-B-Marketing
2
Betriebsfertigung
2
Business-to-business marketing
2
Competition policy
2
Einführung
2
Free rider problem
2
Kartellrecht
2
Management
2
Markttechnik
2
Salespeople
2
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Perreault, William D.
8
Cannon, Joseph P.
6
McCarthy, Edmund Jerome
5
Gundlach, Gregory T.
2
Manning, Kenneth C.
2
Barksdale, Hiram C.
1
French, Warren A.
1
Furuhashi, Y. Hugh
1
Gooner, Richard A.
1
Homburg, Christian
1
Kiedaisch, Ingo
1
Krohmer, Harley
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MacCarthy, Edmund Jerome
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AMS review : official publication of the Academy of Marketing Science
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Marketing and the common good : essays from Notre Dame on societal impact
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The Irwin series in marketing
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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ECONIS (ZBW)
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Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
2
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
4
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
5
Social issues of marketing in the American economy
Furuhashi, Y. Hugh
;
McCarthy, Edmund Jerome
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 93-101)
.
2014
Persistent link: https://www.econbiz.de/10009774186
Saved in:
6
Basic marketing : a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
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7
Consumer attitudes toward marketing in England and the United States
French, Warren A.
- In:
European journal of marketing : EJM
16
(
1982
)
6
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
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8
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
9
Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.
;
Morgan, Neil A.
;
Perreault, William D.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
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10
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
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