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Subject
All
United States
Unternehmen
35,604
Internet
21,850
Soziales Netzwerk
16,647
Social network
15,722
Online-Marketing
13,238
Internet marketing
12,913
Social Web
9,335
Social web
9,324
Enterprise
9,283
Deutschland
8,726
Theorie
7,751
Theory
7,575
Electronic Commerce
7,108
Germany
6,570
Consumer behaviour
6,561
Konsumentenverhalten
6,412
E-commerce
6,349
Unternehmensnetzwerk
4,975
Business network
4,965
USA
3,993
Welt
3,123
World
3,065
Online-Handel
3,014
Online retailing
3,009
Innovation
2,696
Management
2,601
Relationship marketing
2,589
Beziehungsmarketing
2,577
China
2,471
Netzwerk
2,293
Werbewirkung
2,262
Advertising effects
2,244
Informationstechnik
2,232
Werbung
2,091
Viral marketing
2,054
Advertising
2,048
Virales Marketing
2,048
Strategisches Management
2,038
Network
2,016
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Free
562
Undetermined
529
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Article
1,733
Book / Working Paper
1,687
Journal
21
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Article in journal
1,387
Aufsatz in Zeitschrift
1,387
Graue Literatur
722
Non-commercial literature
722
Working Paper
603
Arbeitspapier
601
Aufsatz im Buch
332
Book section
332
Hochschulschrift
173
Thesis
144
Collection of articles of several authors
136
Sammelwerk
136
Aufsatzsammlung
79
Case study
78
Fallstudie
78
Lehrbuch
53
Textbook
49
Konferenzschrift
47
Bibliografie enthalten
45
Bibliography included
45
Conference proceedings
32
Amtsdruckschrift
25
Government document
25
Collection of articles written by one author
21
Guidebook
21
Ratgeber
21
Sammlung
21
Bibliografie
19
Glossar enthalten
15
Glossary included
15
Reprint
14
Company information
12
Firmeninformation
12
Biografie
11
Conference paper
11
Fallstudiensammlung
11
Konferenzbeitrag
11
Bibliographie
10
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9
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9
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English
3,182
German
239
French
16
Undetermined
8
Italian
6
Spanish
3
Danish
1
Hungarian
1
Portuguese
1
Russian
1
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Author
All
Greenstein, Shane M.
41
Patacchini, Eleonora
24
Goldfarb, Avi
22
Zenou, Yves
22
Freeman, Richard B.
15
Neumark, David
15
Forman, Christopher
14
Hellerstein, Judith K.
14
Goel, Rajeev K.
13
Goolsbee, Austan
13
Haltiwanger, John C.
13
Kerr, William R.
13
Stulz, René M.
12
Cohen, Lauren
11
Miranda, Javier
10
Akcigit, Ufuk
9
Malloy, Christopher
9
Olivetti, Claudia
9
Pekkala Kerr, Sari
9
Hyatt, Henry R.
8
Jarmin, Ronald S.
8
Kuchler, Theresa
8
McInerney, Melissa
8
Nelson, Michael A.
8
Rasul, Imran
8
Tian, Yuan
8
Tucker, Catherine
8
Barth, Erling
7
Bertrand, Marianne
7
Caballero, Maria Ésther
7
Gentzkow, Matthew Aaron
7
Greenwood, Jeremy
7
Kovak, Brian K.
7
Lincoln, William F.
7
Mobius, Markus
7
Shapiro, Jesse M.
7
Waldfogel, Joel
7
Bandyopadhyay, Subhayu
6
Battaglini, Marco
6
Bloom, Nicholas
6
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Institution
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National Bureau of Economic Research
49
IGI Global
16
Edward Elgar Publishing
7
Center for the Study of Industrial Organisation
5
USA / Subcommittee on Commercial and Administrative Law
4
American Enterprise Institute for Public Policy Research
3
Springer Fachmedien Wiesbaden
3
USA / General Accounting Office
3
American Academy of Arts and Sciences
2
American Marketing Association
2
Federal Reserve Bank of Chicago
2
Hewlett-Packard Company
2
Information Resources Management Association
2
Institut für Weltwirtschaft
2
John F. Kennedy School of Government
2
National Academy of Engineering
2
Stanford Institute for Economic Policy Research
2
USA / Bureau of the Census
2
World Institute for Development Economics Research
2
AEI-Brookings Joint Center for Regulatory Studies
1
American Water Works Association / Research Foundation
1
Arthur D. Little International Inc. <Wiesbaden>
1
Association for Public Policy Analysis and Management
1
Binational Panel on Technology Transfer Systems in the United States and Germany
1
Brookings Institution
1
Brookings Institution / Task Force on the Internet
1
Brooklyn Public Library / Business Library Staff
1
Bundesvereinigung Logistik
1
Centre for Economic Performance
1
Comparative Labor Law Seminar <6, 2002, Tokio>
1
Conference on Labor Market Intermediation <2007, Chicago, Ill.>
1
Conference “Competition on the Internet” <2013, München>
1
Council on Foreign Relations
1
De Gruyter Oldenbourg
1
Deutschland / Bundeswehr / Universität Hamburg
1
Droege & Comp. <Düsseldorf>
1
Droemer Verlag
1
Drucker Foundation
1
Economic Strategy Institute <Washington, DC>
1
Ekonomiska forskningsinstitutet <Stockholm>
1
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Published in...
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Working paper / National Bureau of Economic Research, Inc.
183
Discussion paper / Centre for Economic Policy Research
49
NBER working paper series
43
Journal of advertising research
31
Discussion paper series / IZA
24
Academy of Management journal : AMJ
20
Telecommunications policy : the international journal of digital economy, data sciences and new media
20
The review of financial studies
19
SpringerLink / Bücher
18
CESifo working papers
17
The American economic review
16
International journal of internet marketing and advertising : IJIMA
15
The journal of finance : the journal of the American Finance Association
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The business lawyer
13
Working paper
13
International journal of electronic marketing and retailing : IJEMR
12
The review of economics and statistics
12
Working papers / Harvard Business School, Division of Research
12
Journal of business ethics : JOBE
9
Journal of business research : JBR
9
Journal of labor economics
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
The journal of law & economics
9
American economic journal : a journal of the American Economic Association
8
Applied economics
8
Discussion papers / Stanford Institute for Economic Policy Research
8
Gabler Edition Wissenschaft
8
Information economics and policy : IEP
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Journal of urban economics
8
MIT sloan management review
8
NBER Working Paper
8
Psychology & marketing
8
Technological forecasting & social change : an international journal
8
CSIO working papers
7
Economic inquiry : journal of the Western Economic Association International
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of business and economic perspectives
7
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Source
All
ECONIS (ZBW)
3,390
USB Cologne (EcoSocSci)
40
RePEc
7
EconStor
2
BASE
1
Other ZBW resources
1
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1
Socialnomics : how social media transforms the way we live and do business
Qualman, Erik
-
2009
Persistent link: https://www.econbiz.de/10003815715
Saved in:
2
Creative determinants of viral video viewing
Southgate, Duncan
;
Westoby, Nikki
;
Page, Graham
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10008649372
Saved in:
3
Social media in sport marketing
Newman, Timothy
;
Reck, Jason Frederick
;
Harris, Charles
; …
-
2013
Persistent link: https://www.econbiz.de/10009768129
Saved in:
4
The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world
Macy, Beverly
;
Thompson, Teri
-
2011
Persistent link: https://www.econbiz.de/10008990665
Saved in:
5
Web strategy and intelligent software agents in decision process for networks knowledge based
Pilotti, Luciano
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186515
Saved in:
6
Tags, transaction types and communication in online anonymous markets
Preda, Alex
- In:
Socio-economic review
11
(
2013
)
1
,
pp. 31-56
Persistent link: https://www.econbiz.de/10009710026
Saved in:
7
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
8
The mesh : why the future of business is sharing
Gansky, Lisa
-
2010
Persistent link: https://www.econbiz.de/10008658128
Saved in:
9
What makes corporate blogs successful? : an international investigation of corporate blogging practices and corporate blog acceptance
König, Nils
-
2013
-
[Online-Ausg.]
Persistent link: https://www.econbiz.de/10010391290
Saved in:
10
Internet
-Marketing : marktorientiertes E-Business in Deutschland und den USA
Fritz, Wolfgang
(
ed.
)
-
2001
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001597077
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