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The ordering of marketing theory : the influence of McCarthyism and the cold war
Tadajewski, Mark - 2008
Persistent link: https://www.econbiz.de/10003644108
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Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2009
Persistent link: https://www.econbiz.de/10003793772
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Quaker travels, fellow traveler? : Wroe Alderson's visit to Russia during the cold war
Tadajewski, Mark - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 303-324
Persistent link: https://www.econbiz.de/10003893488
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Reading "the marketing revolution" through the prism of the FBI
Tadajewski, Mark - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 90-107
Persistent link: https://www.econbiz.de/10003979645
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Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
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Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
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Eventalizing the marketing concept
Tadajewski, Mark - In: Historical research in marketing management, (pp. 91-117). 2018
Persistent link: https://www.econbiz.de/10011926741
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Creating the critical consumer : Helen Woodward and Hazel Kyrk on self-determination and the good life
Tadajewski, Mark - In: The Routledge companion to marketing and feminism, (pp. 31-44). 2022
Persistent link: https://www.econbiz.de/10014474306
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History of marketing thought
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003534832
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Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 4, pp. 486-508
Persistent link: https://www.econbiz.de/10011448285