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Grundlagen des Marketings
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United States
Consumer behaviour
83,095
Konsumentenverhalten
80,615
Marketing
31,426
Theorie
21,409
Theory
21,142
Preismanagement
19,063
Pricing strategy
19,048
Werbung
13,870
Advertising
11,339
Relationship marketing
11,209
Beziehungsmarketing
11,169
Deutschland
11,090
Brand management
9,426
Markenführung
9,352
Germany
9,209
USA
8,708
Marketingmanagement
7,731
Markenimage
7,283
Brand image
7,201
Marketing management
7,199
Online-Marketing
6,806
Internet marketing
6,690
Online-Handel
6,211
Online retailing
6,198
Customer satisfaction
6,088
Electronic Commerce
5,990
Kundenzufriedenheit
5,890
Werbewirkung
5,860
Social Web
5,800
Social web
5,795
Advertising effects
5,712
Einzelhandel
5,473
Markenartikel
5,301
Retail trade
5,210
Brand
5,056
E-commerce
4,816
Service quality
4,769
Dienstleistungsqualität
4,698
Experiment
3,821
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889
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89
Sammlung
89
Case study
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Aufsatzsammlung
67
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Kaiser, Harry M.
35
Stavins, Joanna
23
Lusk, Jayson L.
22
Kotler, Philip
20
Berndt, Ernst R.
19
Einav, Liran
17
Hortaçsu, Ali
16
Jang, Soocheong
15
Richards, Timothy J.
14
Dubé, Jean-Pierre
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Grewal, Dhruv
12
Han, Heesup
12
Handel, Benjamin R.
12
Hayashi, Fumiko
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Borenstein, Severin
11
Bronnenberg, Bart J.
11
Calantone, Roger J.
11
Dong, Diansheng
11
Goldsmith, Ronald E.
11
Gorodnichenko, Yuriy
11
Heiss, Florian
11
Knittel, Christopher R.
11
Mueller, Barbara
11
Nayga, Rodolfo M.
11
Silk, Alvin J.
11
Allcott, Hunt
10
Cawley, John H.
10
Kaplan, Greg
10
Klenow, Peter J.
10
Kolstad, Jonathan
10
Kryvtsov, Oleksiy
10
Roe, Brian
10
Schoenle, Raphael
10
Waldfogel, Joel
10
Yoon, Sukki
10
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National Bureau of Economic Research
95
American Marketing Association
19
American Management Association
7
IGI Global
6
USA / General Accounting Office
6
NetLibrary, Inc
5
Cornell University / Department of Agricultural Economics
4
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Federal Reserve Bank of New York
3
Springer Fachmedien Wiesbaden
3
USA / Department of Agriculture
3
USA / Economic Research Service
3
Universität Mannheim
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Brookings Institution
2
Chartered Institute of Marketing
2
Ekonomiska forskningsinstitutet <Stockholm>
2
INSEAD
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
National Council of Applied Economic Research
2
USA / Bureau of the Census
2
USA / Congress / Senate / Committee on Commerce, Science, and Transportation / Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universiṭat Bar-Ilan / Department of Economics
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy for Health Services Marketing <Chicago, Ill.>
1
Alfried Krupp von Bohlen und Halbach-Stiftung
1
American Bar Association / Section of Antitrust Law
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Institute of Accountants
1
American Management Association / Marketing Division
1
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Working paper / National Bureau of Economic Research, Inc.
350
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
NBER working paper series
93
Journal of business research : JBR
89
Journal of retailing and consumer services
73
Psychology & marketing
68
American journal of agricultural economics
66
The American economic review
61
Journal of advertising research
59
International journal of hospitality management
57
Journal of fashion marketing and management
55
Journal of advertising : official publication of the American Academy of Advertising
49
Discussion paper / Centre for Economic Policy Research
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
The review of economics and statistics
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
The journal of consumer marketing
43
International journal of consumer studies
39
American economic journal : a journal of the American Economic Association
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
Journal of international consumer marketing
35
Journal of marketing
35
Journal of marketing theory and practice
35
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
35
Applied economics
33
The electricity journal
33
Journal of business ethics : JOBE
32
Journal of the Academy of Marketing Science
32
International journal of advertising : the quarterly review of marketing communications
30
International journal of retail & distribution management
30
International journal of sport management and marketing : IJSMM
28
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
28
Journal of consumer behaviour : an international research review
28
Journal of political economy
28
The quarterly journal of economics
28
Journal of sport management : the official journal of the North American Society of Sport Management
27
Review of industrial organization : RIO
27
Journal of agricultural and applied economics
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
The Rand journal of economics
26
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Source
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ECONIS (ZBW)
7,899
USB Cologne (EcoSocSci)
90
RePEc
10
Other ZBW resources
2
USB Cologne (business full texts)
1
BASE
1
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1
Brands : visions and values
Goodchild, John
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001548858
Saved in:
2
Integrated
marketing
communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
Saved in:
3
Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris
-
2008
Persistent link: https://www.econbiz.de/10003494227
Saved in:
4
Marketing
mistakes and successes
Hartley, Robert F.
-
2009
-
11. ed.
Persistent link: https://www.econbiz.de/10003752238
Saved in:
5
Provocateur : images of women and minorities in
advertising
Cortese, Anthony J.
-
2016
-
Fourth edition
Persistent link: https://www.econbiz.de/10011405539
Saved in:
6
Authenticity : what consumers really want
Gilmore, James H.
-
2007
Persistent link: https://www.econbiz.de/10003451804
Saved in:
7
Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
Saved in:
8
Mass affluence : seven new rules of
marketing
to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10004800026
Saved in:
9
The impact of medium context on bilingual consumers' responses to code-switched
advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
Saved in:
10
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed
marketing
messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
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