Similar Search Results

Consumer-based brand equity of a private-label brand : measuring and examining determinants

Girard, Tulay; Trapp, Paul; Pinar, Musa; Gulsoy, Tanses; … - In: Journal of marketing theory and practice 25 (2017) 1, pp. 39-56

Persistent link: https://www.econbiz.de/10011654467

What is holding private label back in the United States and in emerging markets?

Steenkamp, Jan-Benedict E. M. - In: Journal of retailing 100 (2024) 1, pp. 56-69

Persistent link: https://www.econbiz.de/10014527075

Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image

Sierra, Jeremy J.; Heiser, Robert S.; Williams, Jerome D.; … - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 79-96

Persistent link: https://www.econbiz.de/10008659814

The strategic positioning of store brands in retailer-manufacturer bargaining

Scott Morton, Fiona; Zettelmeyer, Florian - 2000

Persistent link: https://www.econbiz.de/10001484002

The strategic positioning of store brands in retailer-manufacturer negotiations

Scott Morton, Fiona; Zettelmeyer, Florian - In: Review of industrial organization : RIO 24 (2004) 2, pp. 161-194

Persistent link: https://www.econbiz.de/10002140607

Do private labels increase retailer bargaining power?

Meza, Sergio; Sudhir, K. - In: Quantitative marketing and economics : QME 8 (2010) 3, pp. 333-363

Persistent link: https://www.econbiz.de/10008652535

Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage

Ailawadi, Kusum L. (contributor); Gedenk, Karen (contributor) - 2003 - Rev.

Persistent link: https://www.econbiz.de/10003755018

Price competition and private labels in the U.S. packaged salad market

Meng, Xiao; Jaenicke, Edward C. - In: Applied economics letters 28 (2021) 17, pp. 1484-1490

Persistent link: https://www.econbiz.de/10012626603

The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348

Persistent link: https://www.econbiz.de/10011629448

Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018

Persistent link: https://www.econbiz.de/10013277505

1
2
3
4
5
6
7
8
9
10
Next
Last