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Assessing the use of the brand personality scale in team sport
Ross, Stephen D. - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 23-38
Persistent link: https://www.econbiz.de/10003653574
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An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae; Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 17 (2008) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
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Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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The impact of team identification on ice hockey brand associations
Ross, Stephen D.; Walsh, Patrick; Maxwell, Heather D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
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The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.; Kim, Seungmo; O'Neal, Nick; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 4, pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
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Service quality at sporting events : is aesthetic quality a missing dimension?
Yoshida, Masayuki; James, Jeffrey D. - In: Sport management review 14 (2011) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10008859169
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Customer satisfaction with game and service experiences : antecedents and consequences
Yoshida, Masayuki; James, Jeffrey D. - In: Journal of sport management : the official journal of … 24 (2010) 3, pp. 338-361
Persistent link: https://www.econbiz.de/10003993201
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Perceptions of constraints to NHL spectatorship
Casper, Jonathan M.; Kanters, Michael A.; James, Jeffrey D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 55-72
Persistent link: https://www.econbiz.de/10003816820