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~subject:"United States"
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Consumer brands as collateral...
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United States
Consumer behaviour
81,909
Konsumentenverhalten
79,430
Kreditgeschäft
17,946
Brand management
17,495
Bank lending
17,355
Markenführung
17,081
Theorie
14,013
Theory
13,770
Brand image
11,034
Markenimage
10,917
Relationship marketing
9,709
Beziehungsmarketing
9,669
Markenartikel
9,145
Brand
8,103
USA
7,444
Deutschland
7,174
Germany
6,239
Bank
6,202
Customer satisfaction
5,833
Kundenzufriedenheit
5,662
Social Web
5,602
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5,596
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5,503
Online retailing
5,491
Kreditrisiko
5,198
Online-Marketing
5,139
Credit risk
5,129
Internet marketing
5,106
Einzelhandel
4,484
Service quality
4,459
Retail trade
4,419
Dienstleistungsqualität
4,410
Werbewirkung
4,124
Kreditsicherung
4,114
Advertising effects
4,065
Kredit
4,065
Credit
4,042
Collateral
3,723
Electronic Commerce
3,711
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1,266
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1,183
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4,701
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2,381
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26
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24
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19
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17
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16
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Agarwal, Sumit
39
Berger, Allen N.
35
Goldberg, Linda S.
34
Correa, Ricardo
22
Lusk, Jayson L.
20
Chomsisengphet, Souphala
19
Stavins, Joanna
18
Einav, Liran
17
Frame, W. Scott
17
Gambacorta, Leonardo
17
Ben-David, Itzhak
16
Lee, Seung Jung
16
Strahan, Philip E.
16
Avdjiev, Stefan
15
Niepmann, Friederike
15
Schuh, Scott
15
Souleles, Nicholas S.
14
Zinman, Jonathan
14
Calem, Paul Seth
13
Duca, John V.
13
Elliehausen, Gregory E.
13
Jang, Soocheong
13
McFadden, Daniel
13
Ramcharan, Rodney
13
Willen, Paul
13
Bronnenberg, Bart J.
12
Han, Heesup
12
Hurst, Erik
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Dahl, Drew
11
Evanoff, Douglas Darrell
11
Goldsmith, Ronald E.
11
Gorton, Gary
11
Handel, Benjamin R.
11
Heiss, Florian
11
Ivashina, Victoria
11
Kaiser, Harry M.
11
Mahoney, Neale
11
Nayga, Rodolfo M.
11
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National Bureau of Economic Research
103
American Marketing Association
8
European University Institute / Department of Economics
5
Federal Reserve Bank of New York
5
Friedrich-Schiller-Universität Jena
5
The Wharton Financial Institutions Center
5
Boston College / Department of Economics
4
Federal Reserve Bank of Chicago
4
Federal Reserve Bank of Cleveland
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / General Accounting Office
4
Brookings Institution
3
European Credit Research Institute <Brüssel>
3
Harvard University / Joint Center for Housing Studies
3
USA / Government Accountability Office
3
USA / Small Business Administration
3
USA / Subcommittee on Financial Institutions and Consumer Credit
3
Chambre de commerce et d'industrie de Paris
2
IGI Global
2
INSEAD
2
Information Resources Management Association
2
Inside Mortgage Finance Inc. <Bethesda, Md.>
2
OECD
2
Sears, Roebuck and Co.
2
USA / Congress / Senate / Committee on Banking, Housing and Urban Affairs
2
USA / Subcommittee on Financial Institutions and Regulatory Relief
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AEI-Brookings Joint Center for Regulatory Studies
1
Agricultural Experiment Station <Fayetteville, Ark.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Arthur D. Little, Inc
1
Bank für Internationalen Zahlungsausgleich / Committee on Payments and Market Infrastructures
1
Bank of Canada
1
Bankers' Association for Foreign Trade, Washington, D.C.
1
Books on Demand GmbH <Norderstedt>
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
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Working paper / National Bureau of Economic Research, Inc.
370
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
NBER working paper series
104
Journal of business research : JBR
75
Journal of retailing and consumer services
73
Psychology & marketing
69
Finance and economics discussion series
66
The review of financial studies
60
International journal of hospitality management
59
Journal of fashion marketing and management
53
Journal of consumer affairs : official publication of the American Council on Consumer Interests
51
The American economic review
48
American journal of agricultural economics
46
Discussion paper / Centre for Economic Policy Research
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of consumer marketing
42
The journal of brand management : an international journal
40
International journal of consumer studies
39
Journal of marketing theory and practice
38
American economic journal : a journal of the American Economic Association
37
Journal of advertising research
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
Journal of international consumer marketing
34
Applied economics
31
The review of economics and statistics
31
International journal of retail & distribution management
30
International journal of sport management and marketing : IJSMM
30
Working paper
30
Journal of consumer behaviour : an international research review
29
The journal of product & brand management
28
The journal of structured finance
28
Journal of banking & finance
27
Journal of marketing
27
Journal of money, credit and banking : JMCB
27
Journal of sport management : the official journal of the North American Society of Sport Management
27
Working papers / Federal Reserve Bank of Philadelphia, Research Department
27
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of financial services research : JFSR
25
Journal of food products marketing
25
The journal of finance : the journal of the American Finance Association
25
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ECONIS (ZBW)
7,083
USB Cologne (EcoSocSci)
12
RePEc
7
USB Cologne (business full texts)
1
EconStor
1
Other ZBW resources
1
Showing
81
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date (oldest first)
81
Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
- In:
Marketing science
41
(
2022
)
4
,
pp. 282-304
Persistent link: https://www.econbiz.de/10013363981
Saved in:
82
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
83
Antecedents of true
brand
loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
84
How global brands travel with consumers : an examination of the relationship between
brand
consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
Saved in:
85
The effects of customers’ perceptions of
brand
personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Saved in:
86
Do logo redesigns help or hurt your
brand
? : the role of
brand
commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
87
Guilty by stereotypic association : country animosity and
brand
prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
88
Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph
-
2007
Persistent link: https://www.econbiz.de/10003963703
Saved in:
89
The role of attachment in building consumer-
brand
relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
90
The impact of
brand
equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
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