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Ganguli, Shirshendu; Roy, Sanjit Kumar - In: The international journal of bank marketing : IJBM 29 (2011) 2, pp. 168-189

Persistent link: https://www.econbiz.de/10009011820

Do switching barriers in the retail banking industry influence bank customers in different age groups differently?

Tesfom, Goitom; Birch, Nancy J. - In: The journal of services marketing 25 (2011) 5, pp. 371-380

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Retail bank selection in developed and developing countries : a cross-national study of students' bank-selection criteria

Blankson, Charles; Omar, Ogenyi Ejye; Cheng, Julian … - In: Thunderbird international business review 51 (2009) 2, pp. 183-198

Persistent link: https://www.econbiz.de/10003824278

Customer efficiency, channel usage, and firm performance in retail banking

Xue, Mei; Hitt, Lorin M.; Harker, Patrick T. - In: Manufacturing & service operations management : M & SOM 9 (2007) 4, pp. 535-558

Persistent link: https://www.econbiz.de/10003578707

Customer perceptions of value : case of retail banking

Ivanauskienė, Neringa; Auruškevičienė, Viltė; … - In: Organizations and markets in emerging economies 3 (2012) 1, pp. 75-88

Persistent link: https://www.econbiz.de/10009753429

Consumer choice and merchant acceptance of payment media

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Advertising, Consumer Awareness, and Choice : Evidence from the U.S. Banking Industry

Honka, Elisabeth - 2016

How does advertising influence consumer decisions and market outcomes? We utilize detailed data on consumer shopping behavior and choices over bank accounts to investigate the effects of advertising on the different stages of the shopping process: awareness, consideration, and choice. We...

Persistent link: https://www.econbiz.de/10013003569

Advertising, consumer awareness, and choice : evidence from the U.S. banking industry

Honka, Elisabeth; Hortaçsu, Ali; Vitorino, Maria Ana - In: The Rand journal of economics 48 (2017) 3, pp. 611-646

Persistent link: https://www.econbiz.de/10011946933

Establishing loyalty from consumers' CSR perception toward the restaurants offering nutritional information

Rehman, Mohsin Abdur; Park-Poaps, Haesun; Lodhi, Rab Nawaz - In: Services marketing quarterly 43 (2022) 2, pp. 206-225

Persistent link: https://www.econbiz.de/10013178034

Experience-based aspects of shopping attitudes : the roles of norms and loyalty

Meyer, Tracy - In: Journal of retailing and consumer services 15 (2008) 4, pp. 324-333

Persistent link: https://www.econbiz.de/10003729874

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